Build and implement social media strategy to align with business goals and needs and focusing on brand objectives and KPI's Colloborate with content creators to develop a content calendar that ensures consistent and engaging brand presence.
Identify specific KIP's and measurement framework for all social channels
Oversee the execution of all social media posts and campaigns including, development, editing, approval and monitoring across all owned social channels
Advise on social media accounts' design to ensure brand consistency of SEM's involved in executive LinkedIn program
Suggest and implement new features to increase brand awareness and engagement
Perform research on current benchmark trends and audience preferences, design tools and applications
Work closely with various corporate and business partners to communicate process and to ensue alignment and shared understanding
Develop an engagement model and process for all social content from inception to execution