Benefits:

401(k)

Dental insurance

Employee discounts

Health insurance

Paid time off

Training & development

Location: Remote (USA-based)

Company: Hawaii Fluid Art

Job Type: Full-time

Experience: 5+ years in paid social media strategy, campaign management, ad spend optimization, and content creation

Description:

Hawaii Fluid Art is seeking an experienced Social Media Manager with a strong background in paid social media advertising, ad creation, strategy, and content creation. This is not an entry-level position. We are looking for a true expert who can develop, execute, and manage high-performing campaigns, while ensuring all content is on-brand and aligns with our brand guidelines.

The ideal candidate is someone who knows the intricacies of budget allocation, A/B testing, audience segmentation, and scaling campaigns, and who also has design experience to create engaging visual content.

Key Responsibilities:

•	Ad Campaign Management: Develop, launch, and optimize high-impact ad campaigns across social media platforms.

•	Ad Spend Strategy: Manage a six-figure annual ad budget to maximize ROI while maintaining cost-efficiency.

•	Content Creation: Design and produce on-brand visuals and multimedia content that aligns with Hawaii Fluid Art’s brand guidelines and aesthetic.

•	Creative Direction: Work closely with our design and marketing teams to craft compelling, cohesive, and visually stunning ad creatives and social media content.

•	Data-Driven Approach: Use advanced analytics tools to track performance and adjust strategies in real-time to meet KPIs.

•	Audience Targeting: Leverage data insights to build, test, and refine custom audience segments for targeted outreach.

•	Collaboration: Partner with marketing, content, and franchise teams to align both organic and paid media strategies with business goals.

Requirements:

•	5+ years of experience managing paid social media campaigns, content creation, and driving results with an emphasis on ROI.

•	Strong experience in Facebook Ads Manager, Google Ads, Instagram, TikTok, and other major platforms.

•	Proven ability to create content that adheres to strict brand standards and design guidelines.

•	Demonstrated experience in graphic design, with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Canva, or other design platforms.

•	Strong experience with budget management and measurable improvements in CPC, CPA, ROAS, and other key metrics.

•	Expert-level understanding of audience segmentation, conversion tracking, and pixel implementation.

•	Skilled in using social media management software such as Rallio or similar.

•	Ability to communicate complex data insights to non-experts.

•	Passion for staying ahead of digital marketing trends, algorithms, and platform changes.

Ideal Candidate:

•	You have a proven portfolio of successful campaigns and content that demonstrate your ability to drive results through smart strategy, ad spend, and compelling content.

•	You are highly analytical and creative, able to blend data insights with on-brand, engaging design.

•	You thrive in fast-paced environments, managing multiple campaigns and content projects simultaneously.

•	You take initiative, are self-motivated, and can work autonomously while staying aligned with company objectives.

How to Apply:

To apply, please submit your resume, a portfolio showcasing both campaign results and content designs, and a brief cover letter explaining why you’re the perfect fit for this role to suzi@hawaiifluidart.com. Only applicants who meet the experience requirements and submit all requested materials will be considered.

This is a remote position.