Social Media Marketing Manager

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THE CENTER FOR PROFESSIONAL EDUCATION, INC.

Social Media Marketing Manager

Broomall, PA
Full Time
Paid
  • Responsibilities

    Company Overview

    We are a national provider of continuing professional education (CPE) to CPAs and financial professionals. As a long-standing member of the National Association of State Boards of Accountancy (NASBA) National Registry of CPE sponsors, we maintain high quality educational products accepted by all state boards of accountancy. Our products are available in multiple delivery modes, including live presentations, webinars and self-study.

    About the role

    The Social Media Marketing Manager will be responsible for executing our advertising across all channels including SEO, social media etc… We are seeking a marketing leader who has hands on knowledge and experience in placing advertisements on Google, Bing, Facebook, LinkedIn, and other social media platforms. The position also involves evaluating the results of the advertisements and shifting spending amongst platforms based on profitability.

    Education and/or Experience

    The ideal candidate will have at least 5 years of hands-on digital marketing/SEO experience on an e-commerce or service operation. Bachelor’s degree in marketing/business preferred.

    Desired Knowledge, Skills and Abilities

    · Knowledge of the financial service industry and experience in marketing to financial professionals and corporate executives

    · Hands on knowledge of Google AdWords, Bing Ads, Google Analytics and social platforms including Pinterest, X, Meta, LinkedIn and Instagram

    · Strong analytical expertise. Proactively plan and measure analytics, using reports and data to measure and analyze campaign results, assess against goals (KPIs and ROI), identify trends and insights, and optimize spend and performance

    · Experience executing digital marketing campaigns including SEO, SEM, display advertising, Paid Social, and other types of paid and owned digital media

    · Up to date with the latest trends and best practices in online marketing and measurement

    The position is available to the right candidate as an in-office position. Salary will be determined based upon the candidate’s background and experience.

    Please submit a brief description of your work experience and your salary expectations. We look forward to hearing from you.

    Job Type: Full Time