Job Description:
Amber is seeking a highly skilled and creative Social Media Marketing Specialist to lead our social media strategy and organic growth efforts, with a focus on the electric vehicle (EV) industry. This role will be responsible for developing innovative campaigns, creating engaging authentic content, and ensuring consistent brand presence across all social platforms.
A passion for electric vehicles and EV warranties that extend vehicle life and sustainability are essential. The ideal candidate will oversee the entire content lifecycle—ideation, production, editing, and publishing—while driving organic growth and engaging with the EV community.
Responsibilities:
1. Social Media Strategy & Management
- ****Develop and execute a comprehensive social media strategy focused on the evolving needs for EV warranties that enhance performance, longevity, and sustainability.
- Align strategies with business objectives, including warranty services, product launches, and customer education.
- Stay informed about industry developments in EV technology, extended warranties, and customer needs to maintain a competitive edge.
2. Organic Growth & Engagement
- Identify opportunities for organic growth by engaging in conversations around EV maintenance, warranties, and long-term ownership benefits.
- Collaborate with influencers, customers, and industry experts to build relationships and promote brand advocacy.
- Implement social listening strategies to monitor customer sentiment regarding warranty services and emerging industry trends.
3. Content Creation & Production
- Lead content ideation, planning, and execution focused on warranty education, EV sustainability, and product value.
- Work with internal teams (e.g., product, engineering, and customer service) to highlight how warranties extend vehicle life and improve customer experience.
- Develop a consistent voice and visual style across channels that reflects the brand's commitment to longevity, sustainability, and customer care.
4. Content Production & Editing
- Create, edit, and optimize content such as videos, infographics, photos, and reels to showcase the benefits of extended EV warranties and maintenance tips.
- Manage production schedules to ensure timely release of campaigns, product announcements, and educational content.
- Utilize tools like Adobe Creative Suite, Canva, or native social media editors to deliver engaging and professional content.
5. Posting & Analytics
- Schedule and post content across all platforms, maintaining an optimized calendar for launches and seasonal campaigns.
- Monitor key performance indicators (KPIs) to assess campaign effectiveness using tools like Google Analytics, Meta Business Suite, or Sprout Social.
- Provide regular performance reports, offering actionable insights to refine content strategies.
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Qualifications:
- Experience: 1-3 years in digital marketing, social media management, or a related role.
- Industry Knowledge: Passion for electric vehicles with subject matter expertise in EV warranties, maintenance, and long-term ownership benefits desired.
- Marketing Skills: Experience in brand-building, content marketing, and customer engagement strategies.
Key Skills:
- Strong understanding of social media platforms, algorithms, and best practices.
- Proficiency in storytelling, copywriting, and educational content creation.
- Experience with content editing tools (e.g., Adobe Premiere Pro, Photoshop, Canva).
- Data-driven approach with proficiency in analytics tools (e.g., Google Analytics).
- Strong organizational skills with the ability to manage multiple projects.
Soft Skills:
- Passionate about customer care, sustainability, and EV technology.
- Creative thinker with a focus on solving problems and meeting customer needs.
- Excellent communication and interpersonal skills.
Preferred Qualifications:
- Experience working with influencer marketing and building partnerships within the EV or tech space.
- Basic knowledge of SEO, email marketing, and paid social campaigns.