Social Media Specialist

Overview

This candidate will have strong recruiting experience

We are looking for a dynamic and creative Social Media Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing social media strategies to enhance our brand's online presence and engagement. You will play a key role in creating content, managing campaigns, and analyzing performance to drive our social media success. This is an in person position, Monday-Friday 8am-5pm.

Responsibilities

• Develop and implement social media strategies to achieve business goals.
• Create brand awareness for recruiting purposes and have strong recruiting experience.
• Monitor social media channels and respond to comments, messages, and reviews in a timely and professional manner.
• Track and analyze social media metrics to gauge success and optimize campaigns.
• Stay up to date with the latest social media trends, tools, and best practices.
• Plan and manage social media campaigns, including paid advertisements and promotions on various different platforms, such as, Facebook, LinkedIn, Instagram, TikTok, etc.
• Engage with followers, influencers, and the wider community to build a positive brand image, while encouraging greater social media participation.
• Report on social media performance and provide actionable insights for continuous improvement.

Requirements

• Proven work experience as a Social Media Specialist, Social Media Manager, or similar role.

• In-depth knowledge of social media platforms and best practices.

• Strong written and verbal communication skills.

• Ability to create engaging and creative content tailored to different platforms.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Bachelor's degree in Marketing, Communications, or a related field is preferred.

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