Job Description

Wynn Las Vegas is seeking a highly motivated and experienced social media specialist to join our marketing team. The successful candidate will be responsible for developing and implementing a comprehensive influencer marketing strategy across all social media platforms. The Social Media Specialist (Community Management) to lead activation and management of Wynn Las Vegas social platforms. You are up to date on the latest trends and storylines in entertainment, nightlife and social media, and are a strategic thinker and skilled communicator who has a proven track record of creating a brand’s voice in a highly collaborative environment. You have a passion for social media, entertainment, and an ability to creatively use Wynn Las Vegas’ social platforms in ways that support Wynn Las Vegas’ priorities.

Responsibilities:

• Develop and execute social media strategies that align with the brand's goals and objectives, with an emphasis on Meta, Instagram, and TikTok inboxes.
• Create and manage social media campaigns that drive engagement, reach, and conversions on Meta, Instagram, and TikTok platforms.
• Monitor and manage all social media accounts, including Twitter, Instagram, TikTok, and Meta.
• Respond to customer inquiries and engage with followers to build a strong community, with an emphasis on Meta, Instagram, and TikTok inboxes.
• Monitor social media trends, news, and competitor activity to identify opportunities and areas of improvement on Meta, Instagram, and TikTok platforms.
• Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure cohesive brand messaging across all social media channels.
• Analyze social media metrics to track performance and optimize campaigns, with an emphasis on Meta, Instagram, and TikTok platforms.
• Manage social media advertising campaigns, including targeting, ad creation, and optimization, with an emphasis on Meta, Instagram, and TikTok platforms.
• Stay up-to-date with social media best practices and trends to ensure the brand is at the forefront of industry innovation on Meta, Instagram, and TikTok platforms.

Qualifications

• Minimum of 2-3 years of experience in social media, with a focus in entertainment, nightlife or luxury brands preferred
• Experience in identifying target audiences and devising effective campaigns
• Proven ability to sift through large amounts of data, identify critical information, analyze, and make recommendations
• Passion, energy, and enthusiasm for the entertainment and lifestyle space
• Deep understanding of social media, pop culture, music, entertainment news, and industry trends
• Excellent communications and interpersonal skills to deal effectively with all business contacts
• Excellent organizational skills with attention to detail
• Strategic and creative thinker who can proactively problem solve
• Ability to multi-task

Additional Information

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws confidential according to EEO guidelines.