Job Description

The Social Media and Content Manager leads organic social media efforts and digital content development. Manages all community Facebook pages, the company's Facebook and LinkedIn pages, and various digital assets, including videos, website content, Google Business Profile updates, lead generation pages, branded graphics, and testimonials. This position does not have direct supervisory responsibilities.

Essential Duties and Responsibilities:

Social Media Management

• Develop a content strategy showcasing our vibrant community life, active lifestyle, signature programs, key differentiators, and local initiatives.
• Monitor social media trends and algorithm updates to enhance content performance.
• Collaborate with stakeholders and external partners to execute company-wide social media initiatives, including partnerships, announcements, and recruitment content.
• Deliver social media analytics, performance reports, and data-driven optimizations based on key performance indicators (KPI). Digital Content Development
• Develop and oversee the creation of digital content, including graphics, videos, and written materials, for social media, email campaigns, websites, local listings, and event promotions.
• Craft and optimize a strategic video content plan to align with marketing objectives and enhance audience engagement. Repurpose existing video assets into clips, highlights, and teaser videos to maximize reach and impact.
• Optimize and update website content within the WordPress content management system (CMS) to improve performance and support conversion rate optimization (CRO) strategies.
• Ensure accurate, engaging, and up-to-date information on Google Business Profiles and local listings to enhance community visibility and improve search engine optimization (SEO) performance.
• Requires local and overnight travel throughout all communities or business-related locations. Other duties as assigned.

Qualifications

Required Skills/Abilities:

• Excellent interpersonal, verbal, and written communication skills.
• Excellent organizational skills and attention to detail.
• Exceptional storytelling and copywriting skills, with the ability to adapt content across various digital platforms.
• Comfortable with ambiguity; can extract relevant components from complex situations to connect the dots, make sound decisions, and work with minimal direction.
• Proven expertise in creating and managing video content from ideation to post-production using Adobe Premiere Pro, Final Cut Pro, and CapCut, with strong proficiency in graphic design tools such as Adobe Photoshop, Illustrator, Canva, and Figma.
• Comprehensive understanding of file formats (PNG, JPEG, SVG, GIF) and resolution best practices for optimizing digital content.
• Excellent time management skills with a proven ability to meet deadlines and maintain consistent and regular attendance.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Over 5 years of experience in social media management and content creation, focusing on senior living, hospitality, and lifestyle brands.
• Proficient in using CMS tools (e.g., WordPress) and skilled in basic HTML/CSS for website updates.
• Experience with social media management platforms like Sprout Social and Hootsuite.
• Proven ability to manage Facebook and LinkedIn pages, driving effective audience engagement and tracking analytics to optimize performance.
• Solid experience in analytics tools for optimizing performance, including Google Analytics, Facebook Insights, and Sprout Social.

Physical Demands:

• While performing the duties of this job, the employee is regularly required to talk or listen. The employee is frequently required to sit, use hands to finger, handle, or feel, and reach with hands and arms.
• The employee is occasionally required to stand, walk, climb, or balance.
• The employee must occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Additional Information

• All your information will be kept confidential according to EEO guidelines.

Senior Resource Group is an equal employment opportunity employer. We do not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws, and we prohibit harassment of applicants or employees based on any of these protected categories. We comply with all applicable federal, state and local laws, including but not to limited, respecting consideration of unemployment status in making hiring decisions. Completing an application does not guarantee that you will be offered a position.

Note to Applicants: Smoking is prohibited in all indoor areas of Senior Resource Group unless designated smoking areas have been established by a particular office in accordance with applicable state and local law.