Marketing Specialist

Location: Seattle. Hybrid - must be within a commutable distance to the Seattle office for in-person meetings as needed.

Company Overview:

XMARS, powered SparkX, is an AI-powered ad management platform for brands, sellers and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI-powered ad technology, advanced analytics and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increase sales, saves time in campaign creation and optimization, and delivers consistent campaign performance. By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies.

Key Responsibilities | What you will be doing:

• Create and execute brand awareness and lead generation campaigns in both organic(social, SEO, review sites) and performance marketing channels (paid social, email, online video)
• Collaborate with cross-functional teams to gather insights and create compelling and high performing content funnels across channels including blog posts, reports, case studies, and more.
• Optimize content for SEO to drive organic traffic and increase brand visibility.
• Develop and implement social media campaigns to increase brand awareness and engagement.
• Monitor and analyze social media performance metrics and adjust strategies as needed.
• Analyze user behavior and engagement data to optimize the customer journey and increase conversion rates.
• Plan and implement an A/B tests to continuously improve cost effectiveness of marketing activities
• Prepare various marketing reports to brief stakeholders on key performance indicators (KPIs)
• Stay up-to-date with industry trends and incorporate best practices into social media efforts, Digital Marketing and B2B Marketing

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of marketing experience in the tech or e-commerce industry is preferred.
• Proficiency in marketing automation platforms and tools (e.g., HubSpot, Marketo, etc.).
• Strong analytical skills with the ability to track and measure marketing campaign performance.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative marketing ideas.
• Strong project management skills, with the ability to manage multiple projects simultaneously.

Why SparkX?

• Comprehensive benefits package including health, dental, and vision.
• Unlimited PTO.
• Opportunity for career advancement and professional development.
• Collaborative and innovative work environment.