Job Description
The purpose of this job is to assist in developing and executing public relations and external communications to raise awareness and affinity about the company and brand.
- Assist in developing public relations and external communications strategies and plans to support the company’s goals and objectives
- Aid in drafting and publishing external communications materials including press releases, blogs, talking points and media statements
- Draft media responses for approval and respond to media requests
- Support in the planning and execution of public relations events and initiatives
- Collaborate with agency partners, stakeholders and team members
- Maintain a calendar of external communications activities and partner with marketing and project management teams to track deliverables
- Support B2B and sales communications requests and draft materials including customer emails and newsletters
- Serve as a resource for select business areas and assist with public relations efforts to support major initiatives
- Assist in preparing company spokespeople
- Occasionally attend and serve as company representative at industry and media events
- Track, monitor and report on company media results and utilize the organization’s media monitoring system
- Research and identify new public relations ideas, tactics and media opportunities
- Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
- Ensure all activities are in compliance with rules, regulations, policies, and procedures