Sr. Media Buyer

Knak Digital

Sr. Media Buyer

Baltimore, MD
Full Time
Paid
  • Responsibilities

    Benefits:

    Medical insurance, Unlimited PTO, 401K, Paid Holidays (Last week December shutdown), Summer Fridays, Personal Development (training, memberships, conferences), Flex-Time, Cell Phone Stipend, Philanthropic support

    Key Responsibilities

    • Develop innovative media strategies that complement integrated advertising campaigns
    • Execute hands-on campaign management from planning through optimization
    • Create compelling media recommendations, POVs, and competitive analysis presentations
    • Analyze campaign performance metrics to identify opportunities and drive improvements that exceed client KPIs
    • Cultivate strong relationships with media vendors and keep internal teams informed of industry developments
    • Present media recommendations, campaign analyses, and strategic insights directly to clients
    • Collaborate with cross-functional teams to integrate media reporting with other analytics, developing effective data visualizations and presentations

    Qualifications

    • Bachelor's degree with 4-6 years of experience in media planning/buying
    • Minimum 2+ years of digital media experience
    • Proven track record managing campaigns with annual budgets of $1MM+
    • Experience planning and executing multi-channel media campaigns across diverse platforms
    • Expert in end-to-end digital campaign management, optimization, and performance reporting
    • Strong analytical skills to interpret data and improve client ROI
    • Proficiency with Google Analytics and related web analytics tools
    • Advanced Excel and PowerPoint skills with exceptional written and verbal communication abilities
    • Experience with syndicated media research tools (Resonate, MRI, Scarborough, SQAD, Vivix, etc.)
    • Excellent organizational skills to manage multiple projects while maintaining attention to detail, deadlines, and budgets

    What Sets You Apart

    • Outstanding interpersonal communication skills and presentation experience
    • Strong mathematical aptitude and analytical mindset
    • Self-motivated with ability to work independently while collaborating effectively
    • Passion for media trends and commitment to continuous learning
    • In-depth knowledge of media negotiation, implementation, and performance analysis
    • High-energy, assertive personality with a take-charge attitude
    • Dedication to exceeding expectations and delivering exceptional results