Senior Product Marketing Specialist – Manufacturing & Production

Industry: Manufacturing & Production
Category: Sales & Marketing – Product/Market Research

• Develop, maintain, and report on the status and performance of marketing project plans for cold and structures product lines.
• Collaborate with Product Management and Corporate Strategy to develop and execute go-to-market (GTM) plans for product launches, updates, and portfolio refreshes to drive awareness and adoption.
• Work closely with the Demand Generation and Marketing teams to execute project plans effectively.
• Oversee and maintain project plans and budgets to ensure timely and efficient delivery.
• Manage creative requests and deliverables for Product Marketing projects.

As a Senior Product Marketing Specialist, you will lead the development and execution of strategic marketing plans for a segment of our space solutions product portfolio. Reporting to the Senior Product Marketing Manager, you will collaborate with internal teams, including marketing, product management, sales, corporate strategy, and external agencies, to deliver high-impact project elements.

Your responsibilities will include creating compelling messaging and positioning that aligns with target customer needs, driving awareness, and supporting demand generation. This role encompasses omni-channel marketing and the development of sales enablement materials.

You will maintain a holistic view of all marketing activities, monitor plan progress, identify risks and opportunities, and leverage data-driven insights to optimize tactics and report results.

• Expertise in developing and managing marketing strategies, including project planning and execution.
• Strong collaboration skills with experience working across marketing, sales, and product management teams.
• Ability to create and oversee omni-channel marketing campaigns and sales enablement materials.
• Proven track record of managing budgets and creative deliverables.
• Analytical mindset with the ability to leverage insights for optimization and reporting.

This position is ideal for a dynamic marketing professional looking to contribute to the success of a cutting-edge product portfolio in a collaborative and fast-paced environment.