Job Description

About the Role

The Strategist, Experiential Events exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk to the Manager, Experiential Events.

The individual should have considerable proficiency marketing experiences, whether event planning, event execution, project management, data-driven event analytics or executive communications. They should be skilled in leading experiential event strategies across multiple business units and time zones; have demonstrated success guiding event strategy & execution for large, global organizations; and, be viewed as a trusted partner and advisor to senior leaders. They will be responsible for building strong relationships with a diverse group of leaders and key stakeholders within Marketing, Sales, Facilities, Human Resources, and business teams. S/he should have strong people skills and attention to detail, be well organized, and able to manage multiple projects simultaneously.

The right candidate will have demonstrated teamwork and consensus building in his/her work accomplishments and the ability to adapt to an ever-evolving modern marketing landscape. This role will deploy best practices in marketing and leadership, and collaborate with a team of highly-engaged, high-performing marketers.

Overall Responsibilities:

• Drives the company’s enterprise-wide tradeshow and industry event participation, hosted in-person, virtual and experiential programs as the execution strategist and logistical planner partnering with the event owners
  • Partner with integrated marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person hosted and tradeshow experiences
  • Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
  • Develop, lead, and execute on-brand event and experiential marketing programs globally for all Verisk audiences, partnering and working closely with stakeholders to achieve data driven outcomes
• External and Internal Experiences (Verisk-owned and Industry Events/Tradeshows)
  • Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives
  • Execute on skilled-level delivery and knowledge of best practices related to global event strategy, design, and execution, including large-scale in-person events and virtual events (including webinars and conferences)
  • Plan (with strong project management skills), deliver, and analyze experiential marketing efforts
  • Articulate the role and goal of digital and in-person experiences
  • Guide approach to internal events that expand to encompass experiences that build Verisk’s culture

Qualifications

• Bachelor’s degree required in events, marketing, or related field, or demonstrated equivalent in work experience
• Corporate Events Professional (5+ years)
  • Proven success leading all aspects of events strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations
  • Demonstrated proficiency in leveraging event technologies to produce a high-quality, customer-centric experiences and to provide post-event data and metrics (Cvent and plus)
  • Experience managing tradeshow inventory (ExhibitForce a plus)
  • Skilled communicator effective at all levels of the organization
• Data-driven mindset
  • Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations
  • Skilled in event monitoring and tracking tools
  • Experience building and monitoring dashboards that demonstrate ROI and business impact
• Leadership of high-performance teams
  • Mentor a team of event planners who are responsible for end-to-end event marketing delivery, including project/budget management, executive engagement, logistical and operational elements, contracts and sponsorships
  • Trained manager of third-party partners with proficiency negotiating vendor contracts for all aspects of exhibits, sponsorships and event planning
• Ability to travel (up to 30%), and work overtime and irregular hours as needed to support business needs
• Skills
  • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance

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Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability . Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

https://www.verisk.com/privacy-policies/data-privacy-notice-for-employees-applicants-and-independent-contractors/

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