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Marketing Manager

Tao Group Hospitality

Marketing Manager

New York, NY
Full Time
Paid
  • Responsibilities

    Tao Group Hospitality is a leading restaurant and nightlife hospitality company that develops, owns, and operates many of the most successful venues in the United States and abroad.

    Title: Marketing Manager

    Job Description

    Looking for your dream job in hospitality? Tao Group Hospitality is seeking an experienced Marketing Manager to join our New Your City based team! The ideal candidate will be passionate about food, nightlife, hospitality, and the overall guest experience. As the marketing manager, you will be responsible for managing the day-to-day marketing and social media accounts to help expand our brand recognition for multiple restaurants, bars, and clubs. This role requires collaboration with the company’s food & beverage team, PR team, hotel marketing team, and contracted third-party public relations firms. Your direct report will be Tao Group Hospitalities VP of Marketing and Senior Director of Marketing.

    Please include a link to your portfolio with your submission.

    Responsibilities

    · Directly plan and execute all marketing initiatives for 4+ new properties in New York City

    Serve as the key liaison between Tao Group Managing Partners, operations teams, and hotel counterparts to communicate marketing plans for each of the outlets

    · Be the direct point of contact for any marketing needs throughout the venues

    · Oversee the creative direction of all digital and on property marketing collateral

    · Create and conduct weekly, monthly, and quarterly promotions & events at all locations

    Identify key holiday weekends, special events, celebrity birthdays, album releases, film releases and social events for targeted event programming and offerings

    Work directly with chef & beverage teams to strategize on major holidays, specials, new menus, photoshoots, and any other public relations/marketing-driven initiatives

    Ensure all events are being properly marketed across all channels including but not limited to on property, PR, social media, email campaigns, and promotions/host teams (when appropriate)

    Provide on-site event support where necessary

    · Directly manage monthly social editorial calendar for select venues, and post across Facebook, Instagram, and other social media channels

    · Social media ads – maintain healthy budget and execute accordingly

    · Own and manage the email and newsletter strategy to share content with subscribers

    · Be responsible for content creation, curation, and selection

    · Source influencers and creators for team to partner with

    · Source UGC stories for content

    · Create content in fresh ways, so that top-performing materials continue to get new eyes and is aligned with food trends and interests

    · Demonstrate a great eye for design, technical skill, and knowledge of current food trends

    · Guest interaction – respond to online inquiries in a professional manner and interact with those who tag or reference our venues

    · Send monthly social media stats to show month to month channel growth

    Stay up to date on food holidays and incorporate them as part of content where applicable

    Work with venue, chef + operations team to schedule photo & video shoots

    On-site shoot management

    · Engage with PR and meet upcoming PR timelines

    Marketing Qualifications / Skills

    3+ years’ experience managing social channels in the hospitality industry

    · Passionate about food, hospitality, and the overall guest experience

    · In-depth knowledge of social media channels

    Proficiency with video and photo editing tools

    Excellent social listening skills

    Strong copywriting and copy-editing skills

    Ability to work under pressure to meet deadlines

    Excellent written and verbal communication skills

    Excellent organizational skills

    Attention to detail and the ability to ensure all outputs are of the highest quality

    Salary pay range: $70-80kThis is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Tao Group Hospitality reserves the right to make changes in the above job description and all other duties assigned. Nothing herein shall restrict Tao Group Hospitality management’s right to assign or reassign tasks, duties, or responsibilities to this job at any time.

    Tao Group Hospitality is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. If you are hired, we will require proof that you have received the COVID-19 vaccine or that you have a valid religious or medical reason not to be vaccinated.