Digital Marketing Technology Coordinator

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The Center

Digital Marketing Technology Coordinator

New York, NY
Full Time
Paid
  • Responsibilities

    Position Title: Digital Marketing Technology Coordinator

    Reports to: Director of Marketing

    Classification: Full-Time | Exempt

    Salary & Benefits: $69,000 to $74,000. The Center offers a comprehensive benefits package that includes medical, dental, vision, 401K with an employer contribution, voluntary life and LTD insurance, paid parental, family care and gender affirming healthcare leave. We also offer a generous paid time off policy.

    Schedule: Generally Monday through Friday. Typical schedule will be 10:00 a.m. to 6:00 p.m., with occasional evenings and weekends. Work days and hours may shift depending on scheduling needs; flexibility required. This position is classified as a hybrid role with a minimum of 3 days onsite per week, with Thursdays as a staff-wide in-office day.

    Summary: As part of the Communications & Marketing team, the Digital Marketing Technology Coordinator will be responsible for optimizing and managing The Center's digital marketing technology stack. This person will ensure all technology is updated, configured, and utilized in accordance with best practices and in alignment of the Communications and Marketing strategy. Working closely with the Senior Director of Communications and Marketing and the Communications and Marketing Coordinator this person will also maintain optimized functionality of The Center's website while supporting digital content creation, social media monitoring, and analysis of applicable data.

    Essential Duties and Responsibilities:

    • Digital Marketing Implementation:
      • Implement end-to-end digital marketing tactics, including email marketing, (paid and organic) social media campaigns, digital advertising, and content creation.
      • Maintain The Center's editorial calendar and manage social media platforms.
    • Technological Skills and Platform Management: * Utilize GA4 to monitor, analyze, and report on website performance and marketing campaign effectiveness. * Manage WordPress for website updates, plugin updates, maintenance, and optimization, and to ensure implementation of SEO best practices. * Use Salesforce and Account Engagement (formally Pardot) to facilitate email marketing, including the creation of newsletters, acquisition emails, and event emails. * Leverage social media analytics tools to measure and enhance social media engagement and performance. * Evaluate, select, and manage relationships with marketing technology vendors, ensuring optimal performance and alignment with The Center's goals.
    • Content Creation and Design: * Create compelling digital content, including graphics, videos, and written materials, using Adobe Suite (Photoshop, Illustrator, InDesign), Canva, and platform-specific features, such as reels and stories. * Collaborate with the Communications and Marketing Manager to produce high-quality marketing collateral that aligns with The Center's brand and visual identity.
    • Analytics and Optimization: * Utilize data to share insights related to areas for improvement, potential testing areas and solutions. * Utilize data to identify trends and opportunities to be integrated into marketing campaignsProduce and update communications reporting and dashboards. * Conduct regular audits and establish protocols for marketing data management, including tagging, cleansing, and segmentation to ensure data integrity across platforms. * Continuously explore and implement new tools, technologies, and best practices in digital marketing, focusing on automation, personalization, and analytics. * Report on the performance of digital marketing campaigns, website traffic, and social media engagement to measure success and identify areas for improvement. * Ensure website updates and maintenance are performed regularly.
    • Cross-Functional Collaboration: * Work closely with the IT and Data & Evaluation department to ensure the marketing technology stack and practices align with the organization's overall policies. * Collaborate with the Programs and Fundraising teams to provide baseline marketing performance data.
    • Training and Support: * Provide ongoing training and support to marketing team members on existing and new technologies to ensure full leverage within campaigns and projects. * Act as a technical resource for the marketing team within the marketing technology stack, troubleshooting and resolving any issues that arise.
    • Other duties as assigned.

    Position Requirements:

    • Technical Proficiency:
      • Expertise in Google Analytics/GA4, WordPress, SEO best practices, Salesforce, Pardot, and social media analytics.
      • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and PowerPoint.
    • Marketing Skills: * Strong understanding of digital marketing concepts, analytics, and best practices. * Proven ability to create compelling content for various digital channels, including email, social media, and websites. * Experience with email marketing platforms and campaign management.
    • Writing and Communication: * Excellent written and oral communication skills, with a strong ability to create engaging and informative content. Including but not limited to blogs posts, social media content, and editorials * Ability to collaborate effectively with diverse teams and stakeholders within a nonprofit setting.
    • Additional Requirements: * Bachelor's degree in marketing, communications, or a related field preferred; or equivalent work and educational experience. * Two (2) to four (4) years of professional experience in marketing technology or digital marketing. * Strong curiosity and a continuous improvement mindset, staying current with the latest trends and technologies in digital marketing. * Ability to work well under pressure, manage multiple tasks, and complete projects on time and within budget. * Collaborates with teammates and members of the broader Center community, leading with a problem solving versus problem spotting orientation. * Demonstrated ability to work with individuals of diverse races, identities, ethnicities, ages, gender identities, and sexual orientations in a social justice-driven environment. * Understanding of, and commitment to, undoing structural and institutional racism and bias and the spectrum of gender identity and bias. Consideration of the impacts and outcomes in decision-making processes and on underserved and historically oppressed communities. * Commitment to the mission of The Lesbian, Gay, Bisexual & Transgender Community Center.

    The Center's Commitment to Equity & Inclusivity:

    The Center was born of community activism in response to the AIDS epidemic, ensuring a place for LGBTQ people to access information, care, and support that they were not receiving elsewhere. We opened in 1983 to help people who had doors constantly closed in their faces, ostracized by family and friends, and shunned by the general society. Since that time, we have continually provided a wide array of services and programs to serve our community, with an intentional focus on providing support to those who are most vulnerable. We have always taken great care to be a space that responds to community need; engaging in diversity, equity and inclusion work is another outgrowth of those ongoing efforts. We recognize that in order to help LGBTQ individuals and our diverse community achieve parity in health, justice, opportunity and success outcomes, our organization must hold a strong foundation and competency in, as well as invest organizational focus on, equity and inclusion frameworks, practices and policies. This is also true in our hiring and retention of staff.

    The Center is an Equal Opportunity Employer.