Job Description

Job Description

The Pond Guy's Marketing Team continues to grow and look for talent. We currently have 13 top-performers on our team, several who have joined in the last 2 years. Not only do we grow together, but we also stay together. We have had 100% retention for 5 years! The key to that success is culture. Our team is positive, collaborative, and well-resourced with the latest technology. Additionally, we work on a wide variety of interesting projects.

Looking for growth opportunities? Well, we're looking for you. Apply today!

Watch now to learn about The Pond Guy: https://qrcodes.pro/sIkmTV

Job Description
The PPC Specialist will be responsible for planning, optimizing, implementing, and analyzing paid and organic search engine marketing activities. They will be at the forefront of new search technologies. The position is the key to future company growth and will be responsible for the top-to-bottom coordination of all of our pay-per-click (PPC) campaigns. The ideal candidate must possess a keen understanding of paid search.

Responsibilities
Here are some examples of the actual work your day would include.

• Act as a specialist of the search engine marketing channel by planning, developing, and implementing comprehensive paid search strategies
• Create and manage paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads, Microsoft Ads, Criteo, etc.
• Manage Search, Shopping, Display, Remarketing, and Video advertising campaigns
• Conduct keyword research, write ad copy, and establish bidding strategies to meet and exceed company KPIs
• Analyze paid search campaign results and adjust strategy and budgets accordingly
• Develop and execute A/B test experiments for campaigns to discover the most effective campaign configurations
• Monitor and manage Google Merchant Center accounts to ensure optimal performance and adherence to guidelines
• Use GA4 to develop insights and action items intended to improve paid search performance and meet client goals
• Demonstrate advanced proficiency in PPC strategies and maintain up-to-date knowledge of emerging technologies within the search and digital landscape
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
• Collaborate with individuals from several departments

Don't know about ponds? That's ok! You'll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of The Pond Guy's proactive approach to pond management.

Skill Set
To be successful in this role, you need to have a certain amount of knowledge and skills:

• Fluency in Google AdWords and Bing Ads
• 3-4 years experience planning, launching, and managing search marketing campaigns across Google AdWords and Bing
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Working knowledge of GA4 (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work

This position requires manual dexterity for typing, sitting at a desk, and looking at a computer screen for long periods of time. In addition, portions of the training require the PPC Specialist to shadow other departments that may require physical activity including lifting 25-35 pounds and standing for long periods of time.
This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creating of campaign messaging, bidding strategies, creative testing, and analytics.

Availability
You must be available to work an 8-hour shift between the hours of 7:30 am and 5:00 pm Monday - Friday.

Compensation
This is a full-time position with benefits. Benefits include:

• Blue Cross Blue Shield Healthcare
• Dental Insurance
• Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay
• 401k with employer 4% match
• Referral program with opportunities to earn $1,000 per referral

Company Overview
TPG, Inc. is a growing company with over 140 employees. We are a manufacturing company for pond, lake and water garden supplies with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to be a group of passionate, knowledgeable pond people helping the world enjoy ponds. We offer innovative, proven solutions delivered with a commitment to complete satisfaction... guaranteed.

TPG, Inc. is not just a team, we're a tribe. A tribe is more like a family and is ongoing. We have fun, pursue our goals together and feed on each other to grow. Becoming part of TPG, Inc. means more than getting a job it's a career move. We will give you the support you need to grow with us.

Company Divisions
TPG, Inc. encompasses a family of businesses to support customers in all pond aspects.
Airmax, Inc. – business-to-business and manufacturing. airmaxeco.com
The Pond Guy, Inc. – direct-to-consumer. thepondguy.com
The Pond Guy, Inc. – local services division. weknowponds.com

How To Apply For Position
Step 1: Submit resume.
Step 2: If selected for further review, you will receive a request to take a ten minute survey. Please complete the survey within three days of receipt.
Step 3: If selected for further review, you will be contacted for an interview.

The Pond Guy prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.

Reference: 550000_000 PPC Specialist

Company Description

We are a group of passionate pond people helping the world enjoy ponds. We offer innovative, proven solutions delivered with a commitment to complete satisfaction ... guaranteed! The Pond Guy® is still dedicated to finding the best, most effective ways to help you maintain and enjoy your pond. We’re still committed to providing unmatched, experienced customer service, and as our Michigan neighbors will attest, we’re still taking care of the people and ponds we’ve been serving for more than 25 years.

Watch now to learn about The Pond Guy: https://qrcodes.pro/sIkmTV

Company Description

We are a group of passionate pond people helping the world enjoy ponds. We offer innovative, proven solutions delivered with a commitment to complete satisfaction ... guaranteed! The Pond Guy® is still dedicated to finding the best, most effective ways to help you maintain and enjoy your pond. We’re still committed to providing unmatched, experienced customer service, and as our Michigan neighbors will attest, we’re still taking care of the people and ponds we’ve been serving for more than 25 years.\r\n\r\nWatch now to learn about The Pond Guy: https://qrcodes.pro/sIkmTV