MAIN OBJECTIVE:

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The main objective of this position is to create and grow demand and sales volume beyond market growth rates for the Toro brands, which include Toro Irrigation, Irritrol and Unique Lighting, in a specified geography. The District Sales Manager (DSM) will support programs and demand creation sales functions for all product lines to grow territory sales through the distributor channel focusing on contractors, landscape architects, irrigation consultants, municipalities and other key influencers. 

ESSENTIAL DUTIES AND RESPONSIBILITIES (will include but are not limited to):

• Influence Demand Creation and Sales Growth: Take the actions necessary to create and support demand for the Toro brands (Toro, Irritrol, Unique Lighting ) with contractors, landscape architects/consultants, municipalities, builders, end users, distributor headquarters and distributor branches. These actions will include:

• Deliver sales goals and profitability targets quarterly

• Develop and manage key contractor demand creation programs

• Develop and support contractor National Account programs

• Influence product design choice to increase sales and meet territory sales goals

• Create and launch product training initiatives demonstrations and seminars

• Influence new product introductions and product placement

• Communicate market and competitive analysis on regular basis to management

• Manage sales contacts, project opportunities, sales activity, sales progress, and closed sales

Reviews market analysis to determine customer needs, volume potential, price schedules, and discount rates. Support sales campaigns and programs to build market share within territory, while accommodating the goals of the company.

Develop and maintain customer relationships by creating a call frequency and contact plan:

• Create and updates target contractor/contractor conversion list as part of CRM for Toro, Irritrol and Unique. List will be maintained to include customer and contact information, projected annual sales and sales potential, quarterly active projects and closed projects including sales volumes as well as general activity.
• Identify and track key commercial projects, including home builders as part of CRM for Toro, Irritrol and Unique brands. Cultivate relationships with identified key commercial contractors and residential production installation contractors.
• Identify and build relationships with targeted design build contractors in territory.  Influence specification of Toro, Irritrol and Unique products and track progress in CRM.

Represent Company at trade association meetings and professional assemblages to promote company product and image.  Be active in local associations and drive promotion of brands.

Develop, coordinate and deliver education seminars and product demonstrations in territory to influence support and usage of Toro, Irritrol and Unique product lines.  Utilize regional Product Trailers where applicable.

Gather and review competitive information and market analysis to identify opportunities for growth with Toro, Irritrol and Unique product lines. Communicate information to manager and appropriate channel on a monthly basis. 

This requires a home base office and the ability to multi-task between office, field and travel in territory daily (during non-COVID times).  Field territory sales is approximately 80% of time, including evenings.

EDUCATION AND EXPERIENCE: 

• Bachelor's degree in Business Management or related field or equivalent combination of experience.
• Minimum four years related experience in turf irrigation, landscape design, sales and marketing preferred
• Knowledge of landscape lighting and installation techniques preferred.
• Experience with landscape contractors, landscape architects, irrigation consultants and other landscape design influencers preferred.
• Experience with landscape distribution channel preferred.
• Ability to perform professional presentations.
• Ability to operate a computer, MS Office products, and various office equipment
• While performing the duties of this job, the employee occasionally works in outside weather conditions. The noise level in the work environment is usually moderate.
• While performing the duties of this job, the employee is required to stand, walk, sit, talk and hear. Specific vision abilities required by this job include close vision and distance vision.

We are proud to be an Equal Opportunity Employer including protected veterans and individuals with disabilities.

This is a remote position

Required Skills Required Experience