Job Description
Do you have a passion for innovative marketing? Are you looking to break into a career at the intersection of sports and technology? Are you driven to provide the insights that drive cutting-edge marketing campaigns? Does working in a fast paced, collaborative environment sound like your next professional step?
If so, you are in the right place!
The Performance Marketing Manager, Casino will report directly to the Head of Media & Acquisition and will partner with stakeholders across the company, as well as with 3rd party partners, to ensure profitable growth of our growing Casino product.
As a key member in the marketing department, the Performance Marketing Manager, Casino will use their deep expertise in digital to manage various acquisition channels including Paid Media, Affiliate, ASO, OOH and more. Key duties and responsibilities include:
- Manage day-to-day relationship with various agencies for Sportsbook product initiatives, including Social, Display, SEM, Affiliate, SEO and ASO
- Partner with cross-functional stakeholders to develop strategies to support new content, new state and product launches
- Collaborate with peers across the marketing organization to develop and set best practices for compelling ads, effective landing pages, and process optimizations to improve conversion rates throughout the funnel – be a change agent and immerse into innovative creative
- Optimize our Sportsbook marketing budget based on the channels and tactics that have the highest CPA
- Own testing plans and running various tests against different variables (ads, audiences, landing pages, etc.) with the purpose of identifying new opportunities
- Dive into data to understand trends in channels, diagnosing issues, and relaying findings to various stakeholders, demonstrating what’s working and not working
- Optimize on a regular basis, to ensure we test into new platforms and reach a broader set of consumers
- Manage a mix of brand awareness media and performance marketing media, building a halo effect to our brand to reduce overall CPAs
- Coordinate with the Content Team on the delivery of advertising creative, copy, and animations