Job Description
I. JOB TITLE
Membership Sales and Marketing Manager
II. JOB SUMMARY
Responsible for membership sales at Trenton Country Club and all marketing (internal to members, as well as external for potential members and 3rd party events). Develops and executes membership and event sales plans, as well as associated marketing plans.
III. DUTIES
1. Meet or exceed Membership and Event Sales financial targets.
2. Develop and implement programs and projects designed to obtain new and retain current members.
3. Develop and assist with the implementation of marketing and public relations strategies for all departments to position Trenton Country Club as the premier family club serving Central New Jersey and Eastern Pennsylvania, as well as a premier facility for events and banquets, working closely with the Corporate Communications Manager.
4. Develop and execute annual Marketing Plans and Strategies, as well as the needed support materials, such as brochures, informational flyers, direct mail, etc., working closely with the Corporate Communications Manager.
5. Control the marketing line-item expense and overall budget.
6. Develop and assure procedures for processing prospective member applications and event leads are consistently followed, as well as maintaining the club’s membership database and membership filing system.
7. Conduct tours for prospective members and clients.
8. Provide orientation sessions for new members.
9. Review and make recommendations for changes, if needed, in the membership category structure and pricing.
10. Represent Trenton Country Club at in-house and off-site meetings or special events, such as local Chamber of Commerce, Rotary, Town and Professional Associations.
IV. REPORTS TO
General Manager
WORKS CLOSELY WITH
Corporate Communications Manager
Membership Committee Chair
House Committee Chair
Company Description
Trenton Country Club formally opened its doors in 1897, the vision of six enterprising area businessmen. By 1899, local papers referred to Trenton Country Club simply as “The Country Club” when they revealed results of golf and tennis matches and details of parties and the fashions worn by guests. Early club activities also included horseback riding, skeet shooting and baseball. In 1935, TCC’s pool facility was opened with great celebration. Today, our members mark their own history--with a legendary putt or a medal at a swim team event. We invite you to be a part of our extraordinary family and share in its exciting furure.