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Social Media Manager

U

UNRL

Social Media Manager

Saint Paul, MN
Full Time
Paid
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  • Responsibilities

    Job Description

    UNRL is seeking a Social Media Manager to be an integral part of a small entrepreneurial team that is striving to build an outstanding company and leave a legacy in our communities. The purpose of this position is to elevate our brand and grow e-commerce revenues, by implementing cutting-edge strategies across social media and other digital marketing platforms. 

    The ideal candidate would be a creative thinker with vast knowledge and experience in social media and digital marketing. We’re looking for someone with a desire to combine their passions for clothing and sports with their advanced skills in creative and digital marketing communications. 

     

    RESPONSIBILITIES: 

    • Develop and implement high level social media strategies to grow our following, improve engagement and increase direct-to-consumer sales
    • Curate posts that support our brand vision and voice by writing enticing copy that aligns with our content and sparks engagement
    • Develop and maintain a content calendar of engaging posts across all social media platforms; including but not limited to Instagram, Facebook, Twitter, TikTok and Youtube
    • Day-to-day management of social media platforms; posting stories/highlights, reposting, engaging with followers and responding to messages and comments
    • Conduct data analysis, trend/business research, collect and analyze demographic information, and assess performance of marketing initiatives
    • Produce email newsletters and SMS campaigns that coincide with social strategies; manage and grow subscriber base to increase recurring customer revenues
    • Collaborate with our media buying team to create enticing sponsored advertisements to increase ROAS and meet online advertising goals
    • Collaborate with the ecommerce team to synchronize campaigns across our website to social media, newsletters, SMS and other communications
    • Manage and evolve the customer journey from pre-purchase to post-purchase; ensure every customer touchpoint is non-invasive and authentic to our brand
    • Research and stay ahead of market trends to evolve our marketing strategies across all social platforms continuously

     

    REQUIREMENTS

    • 2+ years experience managing social media for direct-to-consumer brands is preferred
    • In-depth understanding of digital marketing best practices, latest tools, and trends
    • Experience working with paid social media sponsored advertising, thorough understanding of the key performance indicators
    • Experience and passion for content creation is highly preferred
    • Strong attention to detail and great eye for quality content, specifically in the clothing industry
    • Data-driven; ability to analyze and understand data to track KPI's such as ROAS, CPA, CAC, Engagement Rate, Growth Rate, etc.
    • Must have in-depth experience with TikTok and other trending social media platforms
    • Excellent problem-solving and decision-making skills
    • Ability to work in a fast-paced environment with the demand of short deadlines and high-pressure situations
    • Experience with Adobe Suite; graphic design experience is preferred
    • Experience with Shopify or other ecommerce platforms is preferred
    • Passionate about sports and clothing industries

     

    BENEFITS

    • 401(k) Comprehensive retirement plan
    • 401(k) Employer match (4%)
    • Annual 401(k) Profit Share Bonuses
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Unlimited PTO

     

    PRE-SCREENING APPLICATION:

    Before or after submitting your application, please follow the link below to complete our pre-screening application!

    https://unrl.co/pages/careers-social-media-manager-questionnaire

     

    Company Description

    UNRL is a rapidly growing lifestyle brand with headquarters in downtown St. Paul, Minnesota. Founded in 2013 by a small team of motivated people who believe in creating something great, and giving something back. On a mission to #LeaveALegacy by positively impacting our communities and challenging the status quo. We design athleisure clothing with versatility that takes you from the office to the gym, and often to the golf course.