Benefits:
401(k)
Competitive salary
Health insurance
Paid time off
Vision insurance
ASTERRA is a successful Earth observation company specializing in SAR analytics and innovative technological solutions. ASTERRA's SaaS platform provides satellite-based infrastructure intelligence to a wide range of industries. Through AI technology and geospatial expertise, ASTERRA delivers advanced monitoring solutions that empower organizations to make informed decisions and drive positive impact.
We are seeking a motivated senior-level VP of Marketing to join our executive leadership team. This leader will play a crucial role in aligning marketing efforts with corporate strategy and business development while contributing to product development initiatives.
The VP of Marketing will shape the company’s global brand and drive revenue growth through innovative demand generation, thought leadership, and strategic partnerships. They will collaborate closely with the sales team and leverage unique satellite data to support clients in addressing water loss and hazardous water accumulation that affect essential infrastructure.
The ideal candidate will be an early to mid-level professional with a passion for driving impactful change in the water sector and a proven ability to deliver results.
*This position offers a compensation structure that includes both a base salary and a commission plan.
Responsibilities
Corporate Strategy & Market Positioning:
Define and execute a marketing strategy aligned with corporate objectives and long-term growth plans.
Collaborate with the CEO, corporate strategy, business development, and product development teams to identify new market opportunities.
Shape competitive positioning, pricing strategies, and go-to-market frameworks for emerging EO solutions.
Brand & Thought Leadership:
Establish the company as the leading provider of EO insights through branding, storytelling, and executive communications.
Drive public relations, analyst relations, and media outreach to expand market visibility.
Represent the company at key industry conferences, panels, and customer engagements.
Business Development & Partner Engagement:
Work closely with the business development team to identify strategic partnerships, joint ventures, and co-marketing opportunities.
Support federal and commercial sales teams with enablement materials, case studies, and compelling value propositions.
Develop targeted ABM (Account-Based Marketing) programs to engage enterprise customers, government agencies, and global markets.
Product Marketing & Go-To-Market Execution:
Lead product marketing strategies in close collaboration with the product development team to translate complex EO solutions into market-ready offerings.
Define market segmentation, buyer personas, and messaging frameworks that resonate with key verticals.
Ensure the successful launch of new products and services with coordinated demand generation, content marketing, and sales enablement initiatives.
Growth & Demand Generation:
Develop a multi-channel demand generation strategy spanning digital marketing, inbound/outbound campaigns, paid media, SEO, and events.
Optimize lead generation, pipeline acceleration, and customer retention strategies through data-driven decision-making.
Implement marketing automation tools (HubSpot, Marketo, Salesforce, etc.) to scale campaigns efficiently.
Leadership & Team Building:
Build, mentor, and scale a high-performing marketing team, fostering a culture of innovation and execution excellence.
Partner with cross-functional teams to drive alignment between marketing, sales, product, and business development.
Manage budgets, KPIs, and performance metrics to measure and optimize marketing impact.
Qualifications
Minimum Qualification
Education: Master’s in Marketing, Business, Engineering, or a related field.
Senior-Level Experience:
10+ years of marketing leadership in high-tech, aerospace, geospatial, AI, or SaaS industries.
Track record in B2B marketing, corporate strategy, and enterprise sales enablement.
Deep experience in product marketing, demand generation, and partner marketing.
Strong ability to work cross-functionally with corporate strategy, business development, and product teams.
Expertise in government, defense, and commercial market strategies is a plus.
Preferred Qualifications
Senior-Level Experience
Experience in the public sector, particularly with water-related projects, to understand market dynamics and stakeholder needs.
Industry Knowledge
Understanding of industrial water loss challenges, especially in innovation-resistant environments.
Project Management
Previous experience in project management to oversee marketing initiatives and collaborations.
Technology Implementation
Proven success in implementing new technologies and enhancing customer satisfaction.
Advocacy and Communication
Ability to effectively articulate and advocate for the benefits of innovative technologies.
Churn Reduction Expertise
Advanced knowledge of churn reduction tactics with proven experience in account retention strategies.
Requirements
Communication Skills
Ability to transform customer conversations into strategic business relationships and present insights effectively across all organizational levels.
Emotional Intelligence
Strong empathy skills to understand and connect with customer needs.
Leadership
Proven ability to lead teams and inspire accountability.
Technological Aptitude
Familiarity with marketing technologies and data analytics tools.
Relationship Building
Skilled at building lasting relationships and collaborating effectively in dynamic environments.
Strategic Planning
Expertise in setting ambitious sales objectives and developing actionable marketing strategies.
Additional Considerations
Experience in Industry: Consider specifying the preferred experience in the relevant industry, as it can be crucial for understanding market dynamics.
Data-Driven Decision Making: Including a requirement for a data-oriented mindset could be beneficial, as modern marketing relies heavily on analytics.
Adaptability: Emphasizing the ability to adapt to changing market conditions and consumer behavior can highlight the need for agility in the role.
Why Join Us?
Cutting-edge technology solving real-world challenges
Mission-driven culture making an impact on global industries
High-growth company with an agile, forward-thinking leadership team
San Diego or Israel with hybrid/remote flexibility
Flexible work from home options available.