Vice President, Brand Partnerships - Raffles & Fairmont

FAIRMONT

Vice President, Brand Partnerships - Raffles & Fairmont

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    Dual reporting to the SVP Brand & Marketing - Raffles and the VP Brand & Marketing - Fairmont, responsibilities and essential job functions include but are not limited to the following:

    • Develop brand partnership strategy and oversee the global programs including campaigns, events, activation and all related activities.
    • Manage the partnership budget and ensure all events and activities are cost-effective and profitable.
    • Supervise and coordinate the work of the partnership team and ensure that they deliver the highest level of added value to guest experience and satisfaction.
    • Work with the marketing, PR and Social media teams to develop integrated co-branded campaigns and events then evaluate their success.
    • Establish relationships with renowned brands across multiple categories and industries.
    • Develop and implement policies and procedures for the partnership department and ensure they comply with the Raffles & Fairmont brand standards.
    • Performance evaluation of the success of partnership programs, analyzing feedback from key stakeholders, and seek ways of improvements to enhance guest experience and profitability.
    • Lead all venture activities for Raffles and Fairmont Hotels & Resorts globally including identifying, investing, deal negotiation, due diligence, and portfolio analysis, including coordinating cross-functional teams.
    • Drive the overall brand partnership activities including outreach to and sourcing of new opportunities.
    • Form a deep understanding of Raffles and Fairmont’s ecosystem and identify good fit for purpose partners.
    • Work closely with brand marketing teams to optimize results from partner relationships.
    • Develop, monitor, and adjust the strategy, ideal partner profiles and engagement tactics to continuously improve results
    • Work with hotels to ensure integrations are built on schedule and partners activations have the resources to execute and roll out activities.
    • Create standardized partner training and go-to-market materials with brand marketing team.
    • Develop detailed annual plans with detailed analysis for potential joint campaigns with key partners
    • Drive day-to-day management of current and future partners portfolio of Raffles and Fairmont Hotels & Resorts globally
    • Source and asses Global Sponsorship opportunities across different industries aligned with the brand roadmap and objectives.
    • Evaluate partner contracts, and identify areas for improvement and potential risks, and communicates effectively to legal and leadership
  • Qualifications

    Qualifications

    • 10+ years of relevant work experience
    • Direct experience in planning, execution, and portfolio management
    • Previous experience working in a similar role within a large operation or reputable event global event company.
    • Knowledge of the luxury brands, trends, and emerging technologies is essential to keep the partnership activities relevant and competitive
    • Excellent communication skills are essential for negotiating contracts, and collaborating with other departments and stakeholders.
    • Ability to lead and manage a team of professionals, including set designers, performers, and other staff.
    • Ability to manage budgets and analyse financial reports is critical to ensure healthy ROI.
    • Adapt to changing circumstances, including unexpected challenges or opportunities, and adjust plans accordingly.

    Additional Information

    Visa Requirements: Must Legally be authorized to work in the United States

    • Salary Range: 200,000 – 250,000 USD Annual Base Salary
    • Excellent Company benefits including medical, dental, vision, life insurance and 401K Retirement plan.
    • Employee benefit card offering discounted rates in Accor worldwide for you and your family.

    All your information will be kept confidential according to EEO guidelines.