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Vice President of Franchise Sales

BODYBAR Pilates HQ

Vice President of Franchise Sales

Fort Worth, TX
Full Time
Paid
  • Responsibilities

    Benefits:

    Free Bodybar Pilates drop-in Classes

    100% Employer paid health insurance

    Paid sick time off

    401(k) matching

    Bonus based on performance

    Employee discounts

    Flexible schedule

    Opportunity for advancement

    Paid time off

    Parental leave

    Training & development

    Wellness resources

    BODYBAR Franchising, the franchisor for BODYBAR Pilates, is a rapidly growing fitness franchise based out of Fort Worth, Texas, offering an innovative and high-quality Reformer Pilates experience. We are seeking a highly motivated and experienced Vice President of Franchise Development to help us continue nationwide expansion of our brand. The Vice President will lead and manage the end-to-end franchise sales process, thereby ensuring a smooth, informative, and motivating experience for potential franchisees.

    ESSENTIAL DUTIES & RESPONSIBILITIES

    Strategic Leadership

    Develop and execute the franchise development strategy in alignment with the company's overall growth goals, focusing on both market penetration and brand expansion.

    Analyze market trends and franchise performance data to identify new territories for expansion and understand emerging opportunities.

    Set ambitious but achievable sales targets for franchise growth and provide a clear roadmap to meet these goals, including short- and long-term strategies.

    Assess the competitive landscape in the fitness and franchising industries to maintain BODYBAR Pilates’ competitive advantage and identify new trends to capitalize on.

    Drive innovation in franchise recruitment strategies by continuously seeking new tools, technologies, and methodologies to improve the sales cycle and candidate conversion rates.

    Franchise Sales Management

    Refine the sales process by incorporating feedback from candidates, brokers, and internal stakeholders to enhance the franchise offering and experience.

    Create and implement lead generation strategies, partnering with marketing and public relations teams to generate high-quality leads and expand the company’s network of potential franchisees.

    Oversee the full education and sales process for franchise candidates, from initial introduction to franchise agreement signing.

    Oversee the background check process to ensure alignment of BODYBAR’s values and to protect its image and reputation.

    Oversee the Franchisee and Leadership validation process to ensure candidates are receiving the best experience and most accurate information.

    Audit the records of candidate interactions, profiles, and buying stages in the CRM system to ensure accuracy and identify trends to improve the sales process.

    Ensure the Meet The Team experience for candidates is seamless and well-executed.

    Oversee the sale or transfer of studios between existing BODYBAR Franchise Partners. Ensure prompt receipt and review of all required documentation.

    Follow up on all communication between the Director of Franchise Sales and franchisee candidates post-Meet The Team and assist with closing the sale when necessary.

    Nurture relationships with existing Bodybar Franchise owners by identifying Territory Expansion needs then supporting them through the expansion process.

    Broker Management

    Develop and maintain strong relationships within our selected broker networks to ensure BODYBAR Pilates is top-of-mind when recommending franchise opportunities.

    Establish performance benchmarks and metrics for broker partnerships to set and track expectations, ensuring alignment with overall franchise sales objectives.

    Act as a liaison between the broker network and BODYBAR through regular and routine communication, including emails, in-person meetings, and weekly phone calls.

    Attend key broker conferences to network, build brand awareness, and foster strong connections with industry professionals.

    Maintain a professional presence by writing and posting deal announcements to enhance brand visibility and celebrate successful partnerships.

    Team Management and Collaboration

    Oversee the duties and responsibilities of the Director of Franchise Sales then reallocating resources as necessary to ensure sales goals are being met.

    Collaborate on improving the Franchise Disclosure Document (FDD) to optimize the sales process while ensuring factual accuracy of the material.

    Provide Legal with candidate details needed to draft their Franchise Agreement and/or draft template language as directed by CEO

    Ensure the receipt of expansion requests from franchisees to the Expansion Committee, and inform the Committee about the pertinent details.

    Reporting and Metrics

    Develop and ongoing reports to track and communicate candidate status and lead progress to the executive team.

    Develop, analyze and report on key performance metrics related to franchise sales, conversion rates, and candidate engagement.

    Announce territory award upon receipt of executed Agreement and Franchise or Development Fee.

    Risk Management and Compliance

    Ensure that franchise offerings are always in line with current regulations and best practices by working closely with legal and compliance.

    Identify and mitigate risks related to franchise sales by ensuring that candidates are thoroughly vetted, and that the company’s processes and contracts reflect best practices.

    Ensure the CRM contains accurate, up-to-date FDD and candidate information in compliance with legal, BODYBAR, and FTC guidelines.

    Cross-Functional Support

    Assist with other leadership projects or functions outside of core responsibilities based on lead flow and business needs.

    Additional Responsibilities

    Represent BODYBAR at industry events, conferences, and in community engagements to enhance brand visibility and establish thought leadership.

    Perform other duties as assigned.

    QUALIFICATIONS AND EXPERIENCE

    Bachelor’s degree or equivalent experience in business, sales, or a related field.

    8+ years of experience in franchise sales, business units sales or related roles.

    5+ years of experience in people and process management, with expertise in leading cross-functional teams, optimizing workflows, and achieving goals efficiently.

    Experience in boutique fitness franchising is strongly preferred.

    Proven track record in franchise development or sales leadership with the ability to influence key decision-makers.

    Proven ability to analyze KPIs, and provide data-driven recommendations to the executive team and board.

    Solid understanding of business performance metrics and franchise sales processes.

    Proven capability in balancing short-term goals with long-term strategic initiatives to ensure sustainable growth in a competitive market.

    SKILLS AND COMPETENCIES

    Proficient in Microsoft Suite, CRM systems (FranConnect), territory mapping software (Gbbis), project management software (ASANA), Google Suite, and virtual meeting platforms.

    Skilled in navigating complex discussions, handling objections, and finding common ground to close deals successfully.

    Excellent written and verbal communication skills.

    Exceptional organizational skills with the ability to manage multiple candidates and leads simultaneously.

    Ability to thrive under deadlines and work in a fast-paced, dynamic environment.

    A dedicated team player with a passion for supporting franchisees and growing the BODYBAR Pilates brand.

    Willingness to travel as frequently as required (Up to 75% of the time).

    Available to work some evening and weekends in support of the franchise system.

    Flexible work from home options available.

    BODYBAR Pilates is a boutique fitness franchise. Each location is independently owned and may have varying perks, compensation, and employment requirements. Contact the location you are applying to directly for specific employment questions.