Job Description
This role will lead the strategic direction and execution of all organizational marketing initiatives. This includes developing and incorporating comprehensive marketing strategies that align with our business goals. You will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies, and significantly impact our firm's growth trajectory.
Essential Responsibilities
- Lead the marketing team in creating and implementing comprehensive marketing campaigns, including media relations, digital strategies, and communication initiatives.
- Enhance Moneta's brand image, drive brand awareness, and promote the firm through targeted communications and marketing strategies.
- Collaborate effectively with other teams to ensure that marketing and communication efforts align with the firm's vision, mission, and strategic goals.
- Develop a national market presence strategy to expand into new markets and attract new clients and professionals.
- Develop and execute on the strategies to highlight Moneta's unique value proposition, including exceptional client experiences, professional expertise, cultural values, leadership, independent ownership, comprehensive service offerings, practice management, strategic planning capabilities, and appeal to successful RIA firms desiring independence.
- Oversee branding and communication initiatives, from strategy development and creative conception to copywriting and execution of both internal and external campaigns.
- Manage and produce a consistent flow of social media and website content that showcases the firm’s projects, people, culture, and community impact.
- Stay informed on industry news and trends to identify promotional opportunities and inspire the firm's ongoing work.
- Manage the marketing department's budget and financial resources efficiently.