Vice President of Marketing and Sales

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Ordway Center for the Performing Arts

Vice President of Marketing and Sales

St. Paul, MN
Full Time
Paid
  • Responsibilities

    The Ordway: The Ordway Center for the Performing Arts is one of the leading performing arts centers in the United States and a catalyst for vibrant arts in Minnesota. Powered by hundreds of talented and dedicated staff members and volunteers, the Ordway is renowned for its multidisciplinary programming, welcoming atmosphere, and comfortable environment. The Ordway welcomes audiences of all ages and backgrounds for year- round eclectic and entertaining offerings, including Broadway musicals, concerts, dance, vocal artists, and new works. Performances take place in the 1,900-seat Music Theater and a 1,100-seat Concert Hall. The Ordway serves tens of thousands of students and families each year through its arts education and community impact programs, and is a proud member of the Arts Partnership, a collaboration comprising the Ordway, Minnesota Opera, The Saint Paul Chamber Orchestra and Schubert Club.

    Position Purpose: The Vice President of Marketing and Sales is responsible for developing and leading sales strategies and campaigns that will achieve earned revenue goals ($10M in the 2024-2025 season) for Broadway @ The Ordway, Ordway Presents, and other programming or special events presented or produced by the Ordway. As part of the Ordway’s senior leadership team, this position will play a key role in advancing the Ordway’s mission and strategic plan, driving attendance, growing revenue, and overseeing internal and external communications.

    Position Details:

    • Posting Date: 2/18/2025
    • Closing Date: The Ordway is dedicated to building an equitable environment and strongly encourages applications from Black, Indigenous, People of Color, women, transgender, and non-binary candidates. This position will remain open until a diverse and qualified pool of candidates is identified. Applicants from populations underrepresented in the theater field are strongly encouraged to apply.
    • Employee Type: Exempt, Full-time
    • Pay: $143,000-$179,000
    • Department: Marketing
    • Reports to: President and CEO

    Key Performance Areas:

    • Provide strategic leadership to the Marketing, Sales, and Audience Development department to maximum ticket sales revenue. Develop and guide strategies and action plans that will result in additional income from existing programs, partners and venues; develop strategy to realize income from new programs that deepen existing audience/patron participation as well as create new and diverse audiences.
    • As a member of the Ordway’s Senior Leadership team, provide thought partnership and subject matter expertise, regular earned revenue updates, and leadership to advance the Ordway’s mission and vision.
    • Spearhead strategic sales strategy and vision for audience development that result in achieved revenue goals, retention of new audiences, and elevated profile as a leading cultural institution.
    • Raise the profile and image of the Ordway in the community resulting in the expansion of audiences, increased revenues that support the Ordway’s mission, and positions the Ordway as a leading cultural institution in the region and nation.
    • Develop, oversee, operationalize, and maximize an efficient and resourceful Marketing functions within budget to result in accurate, timely and meaningful quantitative and qualitative data that will support and provide rationale for strategic business decisions.
    • Collaborate with Advancement to align department goals and initiatives resulting in integrated departmental communication plans that increase giving, deepen patron involvement, and optimize the Ordway’s image.
    • Actively participate on committees and project teams that support the Ordway’s mission to result in enhancement of partnerships, increased revenues, reduction of risk, optimum customer service and positive employee engagement in support of the Ordway’s mission.
    • Oversee and provide leadership to the Marketing team to result in efficient operations, and motivation, recognition, and retention of high performing employees that support the Ordway’s mission.
    • Oversee work with the communications agency in designing and implementing communications strategies that generate positive media coverage of the Ordway’s activities, including productions, presentations, education and community engagement initiatives, and sponsorship partners.

    Other Qualifications:

    • High school diploma or GED, bachelor’s degree in Marketing or related field required.
    • Minimum of five to seven years of progressive senior-level marketing and communication experience required.
    • Communication experience with a strong arts background preferred.
    • Proven results in achieving earned income goals, institutional branding and marketing. Ability to develop an annual operating budget projecting income and expenses and to monitor and report on budget.

    To Apply: For more information or to apply, visit ordway.org/employment.

    Ordway is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, creed, marital status, familial status, public assistance status, age, local human rights commission activity, national origin, and veteran, or disability status. The Ordway Theater and administrative office are wheelchair accessible and service animals are welcomed. All applicants who have questions or needs regarding access accommodations or interpreting assistance for job interviews are encouraged to reach out to Human Resources.

    We know there are great candidates who may not fit into the criteria we’ve outlined here, or who have important skills we haven’t listed. If that’s you, please don’t hesitate to apply anyway and tell us about yourself.