About us: Build the Next Market-Leading Brand in High-Ticket eCommerce

At LoriBeds.com, we design, manufacture, and sell premium Murphy Beds and mattresses that blend innovation, craftsmanship, and functionality. Our high-ticket products ($2,000+ AOV, with some orders reaching $5,000+) offer customers a differentiated experience in quality and design. Over the past several years, we have carefully developed and optimized our product line, ensuring that we offer best-in-class solutions that stand out in the market. Now, with a strong foundation in place, we are focused on scaling aggressively —expanding our reach and growing from $10M to $50M+ in revenue.

We are seeking an experienced VP of Marketing & eCommerce to lead this next phase of growth. This individual will take full ownership of our customer acquisition, digital strategy, website design and performance, and creative execution , ensuring that we maximize revenue potential while maintaining brand integrity.

Why Join Us?

• A well-established, differentiated product line —we have already invested years in product development, and the business is poised for rapid scaling.

• An opportunity for significant impact —this is a leadership role with the autonomy to define and execute the company's digital strategy.

• A collaborative, performance-driven culture —we move quickly, test aggressively, and invest in what works.

• A high-growth market with strong demand —space-saving furniture is an expanding category, and we have a unique position within it.

• Direct access to leadership —this role reports directly to the owners/leadership and will work closely with the executive team to align marketing with broader company objectives.

Role Overview: Lead Digital Growth & Brand Execution

As VP of Marketing & eCommerce, you will be responsible for developing and executing a comprehensive digital growth strategy that optimizes customer acquisition, maximizes online revenue, and strengthens brand positioning. This role requires a data-driven leader with expertise in performance marketing, website optimization, creative production, and high-ticket eCommerce sales. You will manage a multi-million-dollar marketing department budget , oversee both in-house teams and external agencies, and ensure that our digital presence aligns with business objectives. This is not just necessarily a 40-hour per week job; there is significant opportunity to pursue, and significant development of our marketing capability required. You will have full autonomy for your department and your performance will be judged based on how well you steward it and drive profitable revenue growth

Key Responsibilities:

• Marketing Strategy & Revenue Growth – Own the full digital customer acquisition funnel, including paid media, SEO, email/SMS, and conversion optimization.

• Website & eCommerce Optimization – Drive site design, A/B testing, UX/UI improvements, and checkout experience enhancements to increase conversion rates and AOV.

• Brand & Creative Direction – Define the company's visual identity, messaging, and content strategy , ensuring a cohesive and compelling brand presence.

• Creative Production Oversight – Lead photo shoots, video production, and asset development to support advertising and organic content initiatives.

• Performance & Data Analysis – Monitor CAC, **** conversion rate,, ROAS, and other key performance metrics, making data-driven decisions to improve efficiency.

• Team & Vendor Management – Optimize and expand a high-performing marketing team , while managing relationships with agencies, freelancers, and creative partners.

What We're Looking For:

• 10+ years of experience in digital marketing and eCommerce leadership , ideally within high-ticket consumer goods.

• Expertise in scaling paid media budgets, optimizing conversion funnels, and executing brand storytelling.

• Deep understanding of Shopify, Google Analytics, and marketing automation tools.

• Deep knowledge of organic growth strategies (SEO, content, social etc.).

• Proven ability to lead cross-functional teams and manage external partners effectively.

• Strong analytical skills with experience in financial forecasting and marketing attribution.

• Website overhaul and conversion rate optimization experience.

• Top-notch recruitment, leadership, and team-building skills.

• Strategic thinker with a hands-on approach – Able to define and execute long-term marketing strategies while also rolling up their sleeves to solve problems, optimize campaigns, and ensure flawless execution.

• A results-driven, entrepreneurial mindset – Comfortable in a fast-moving environment, willing to step in wherever needed, and focused on delivering measurable business impact.

Why This Role is Unique:

• Full ownership – This role is not just marketing, it's full ownership of the online business. You will control all aspects of digital marketing, eCommerce performance, and brand positioning.

• Executive leadership – This role is integral to the company's long-term vision and reports directly to the owners, driving strategy, not just executing tactics.

• Scalability and impact – You will take a proven product line and drive revenue growth at scale.

Does This Sound Like You?

If you are an experienced marketing executive with **** a track record of scaling high-ticket eCommerce brands, we would love to hear from you.

To apply, please submit your resume along with a short introduction video outlining your experience and what excites you about this opportunity.