Job Description

EMAIL MARKETING SPECIALIST

If you’re passionate about engaging with customers via copy and eye-catching visuals, WeatherTech is seeking a qualified Email Marketing Specialist to help grow our email marketing program. You’ll assist the email marketing manager in using customer data and insights to develop personalized segmented campaigns to increase engagement and drive sales.

This is an exciting opportunity for a hard-working, reliable, and teamwork-minded individual to help establish and maintain a best-in-class CRM and email program.

AS AN EMAIL MARKETING SPECIALIST YOU WILL

• At direction of CRM/Email Marketing Manager, execute email marketing strategies and tactics in accordance with digital marketing best practices
• Execute all aspects of the email deployment process from pulling email audiences, uploading content, QA, launch, and monitoring email deployments
• Build and manage email marketing campaigns to fill customer pipeline in marketing automation system. Campaign set up should include developing email campaign journeys/customer journeys
• Collaborate with the Email Marketing Manager and Marketing team to partner on all email communication campaigns
• Work with the in-house creative team (designer, copywriter) to brief for new assets and copy to test and grow retained customer population. Having strong copywriting skills is a big advantage
• Generate A/B testing campaigns (subject line, creative, layout, copy, etc.) to identify profitable marketing opportunities
• Develop and execute audience segmentation based on engagement and purchase data
• Maintain email editorial calendar, processes & reporting
• Help track key engagement metrics (deliverability, opens, clicks, unsubscribes)
• Maintain a current understanding of email marketing as well as email design best practices
• Perform other duties as assigned

QUALIFIED CANDIDATES WILL

• Possess a Bachelor’s Degree in Marketing or related field, with a background in digital marketing
• 3+ years of digital/email marketing experience, with experience in email marketing and CRM management
• 3+ year of experience coding/sending emails, HTML, and responsive design templates
• Have experience with Adobe Creative Suite Experience a plus
• Demonstrate an understanding of database marketing concepts and CRM technology (Salesforce, Hubspot, Marketo, etc.)
• Be able to work independently, while also functioning as part of a team
• Be able to manage multiple projects concurrently with a strong attention to detail
• Possess excellent communication and relationship building skills, typing, spelling, and grammar skills
• Be an excellent performer; deliver high quality results consistently
• Demonstrate a high level of professionalism and a positive attitude

WHY YOU’LL LOVE WORKING AT WEATHERTECH DIRECT WeatherTech Direct is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and a clean and safe workspace. Employees are offered an array of perks including:

• Outstanding BlueCross BlueShield of Illinois medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance
• 401(k) with employer matching
• Paid vacation, holidays, and sick time

Company Description

Our mission is quite simple at WeatherTech Direct - we strive to continually exceed our customer's expectations, and it shows not only in every product that wears the WeatherTech Direct brand, but in our culture as well. As the company continues to grow, so does the WeatherTech Direct Family. Located in Bolingbrook, Illinois, United States, WeatherTech Direct has added numerous state-of-the-art facilities for distribution, factory, warehousing, and offices in order to keep up with the growing demand of WeatherTech Direct Products.