Benefits:

401(k)

Company parties

Competitive salary

Health insurance

Opportunity for advancement

Paid time off

Job Title: Web Developer with Digital Marketing Expertise Location: JERSEY / REMOTE ] / Hybrid or Remote Job Type: Full-Time or Part time

About Us: Hess Spine and Ortho is a modern, patient-focused medical practice providing top-tier care in orthopedics. As we grow our footprint and modernize the patient experience, we’re looking for a Web Developer with digital marketing expertise to elevate our online presence, improve patient acquisition, and optimize user journeys from first click to booked appointment.

Role Overview: We’re seeking a tech-savvy, creative, and analytics-driven Web Developer who also understands the fundamentals of digital marketing. In this hybrid role, you’ll be responsible for maintaining and improving our website, enhancing the patient experience online, and leading web-focused marketing initiatives like SEO, conversion rate optimization, and campaign landing pages.

Key Responsibilities:

Web Development

Maintain and update the medical practice website (WordPress, Webflow, or custom CMS)

Build mobile-friendly, fast-loading, HIPAA-compliant pages

Create and optimize landing pages for campaigns and service lines

Implement tools like chat widgets, online booking integrations, and lead capture forms

Troubleshoot site issues and ensure uptime, speed, and functionality

Digital Marketing

Manage and improve SEO (on-page and technical) to increase visibility in local search

Collaborate on PPC and social media campaigns by building and testing landing pages

Use tools like Google Analytics and Google Search Console to track performance

Help manage and improve the practice's presence across online directories and review platforms

Work closely with the marketing team or leadership to align web strategy with patient growth goals

Requirements:

2+ years of experience in web development (HTML, CSS, JavaScript)

Experience working with CMS platforms like WordPress, Webflow, or similar

Strong understanding of SEO, Google Analytics, and website performance optimization

Basic knowledge of digital marketing funnels, conversion tracking, and UX best practices

Familiarity with HIPAA regulations related to web and marketing practices

A portfolio of past websites or marketing projects (bonus if healthcare-related)

Nice to Have:

Experience with online booking software or healthcare integrations (Zocdoc, Klara, etc.)

Graphic design or content creation skills (Adobe Suite, Canva, video editing)

Experience with email marketing tools (Mailchimp, Constant Contact, etc.)

Understanding of Google Ads, Facebook Ads, or local advertising platforms

What We Offer:

Competitive salary + performance-based bonuses

Health benefits, PTO, and wellness perks

Opportunity to lead digital strategy in a growing, purpose-driven medical practice

Flexible work environment with remote options

Collaborative and supportive team culture

Apply Now and Help Patients Find Care Online If you're passionate about web design, digital marketing, and improving the patient experience, this is your chance to make an impact. Join our growing team and help shape the future of how patients find and connect with quality healthcare.

This is a remote position.