POSITION OVERVIEW 

The Copywriter partners with all areas of Marketing & Communications and internal business stakeholders to effectively communicate, position and promote Penn Mutual’s marketing programs, products and internal/external communications.  This position develops compelling and engaging content, materials and marketing plans across multiple audiences. 

RESPONSIBILITIES 

• Writes compelling, original, engaging and compliant content that is forward-thinking and aligned with brand personality and audience content consumption habits
• Understands the organization’s diverse audiences and what resonates with them to develop content in a number of writing styles for a variety of audiences
• Crafts copy for a range of materials such as social posts, blog stories, brochures, print ads, emails, website content, video scripts, and more
• Experience in creating regular social media content that reflects a differentiated brand voice and story
• Collaborates with writers, designers and video producers in the Content Studio, as well as with outside agency partners as needed
• Ensures all content reflects the “voice” of Penn Mutual and follows our brand and style guidelines.
• Involved in all elements of content creation, from brainstorming to final print production and deployment
• Works closely and collaborates with business partners to help develop long-term and short-term material/content strategies and materials
• Works closely with Compliance to ensure marketing materials meet regulatory requirements
• Builds and maintains strong, cooperative working relationships with a wide array of home office associates
• Manages and supports special projects as assigned
• Performs other duties as assigned

Required Skills

• Outstanding creative and technical writing ability
• Can take complex ideas and translate them into simple, clear language that can be broadly understood by a wide audience of readers with extensive to no level of expertise
• Able to think and write strategically while addressing and/or remaining cognizant of the tactical details
• Excellent editing and proofreading skills
• Proficient with Microsoft Office Word, Excel and Power Point
• Excellent communication skills
• Effective relationship, teamwork and communication skills
• Excellent organizational, time management and project management skills
• Keeps up with industry, marketing and communication trends
• Willingness to learn new technologies and new marketing media
• Quick, eager, curious and resourceful learner
• Ability to make a positive contribution as demonstrated by learning new skills and making suggestions for process/procedure improvement
• Ability to work with others in a collaborative team environment

Required Experience

• 3+ years in a marketing communications content development position (at least 2 years as a primary writer)
• Financial services copy/creative experience that includes creating print and digital content (life insurance and annuities a plus)
• Diverse portfolio of work to demonstrate authored and edited content for both digital and print media. (Writing samples required)
• Experience managing multiple projects with competing priorities in a fast-paced environment, with impeccable attention to detail
• Experience in helping to build and manage multi-faceted communications plans from inception through implementation
• Experience working with outside vendors a plus

EDUCATION/LICENSES/PROFESSIONAL DESIGNATIONS 

• BA or MA in English, Journalism, Communications, Creative and Technical Writing; or equivalent experience

LEVEL = 21

ALL ASSOCIATES EXEMPLIFY OUR PENN MUTUAL VALUES: 

ACTING WITH INTEGRITY—We have the conscious intention to do the right thing.

RESPECTING ONE ANOTHER—We see each other’s distinctiveness as a valued asset.

FOCUSING ON RELATIONSHIPS—We foster meaningful connections with others.

SUSTAINING OUR LEGACY—We are trusted guardians for what we promise.

A SHARED SENSE OF BELONGING—We evoke our place as part of a world that we influence and influences us.

FOR LEADERSHIP ROLES WITHIN PENN MUTUAL, WE BELIEVE THE BELOW CHARACTERISTICS ARE ESSENTIAL: 

EXECUTION FOCUSED—Gets it done.  Drives progress and results towards strategic objectives.

STRATEGIC–Sees the big picture. Challenges boundaries, takes risks and innovates to execute and advance Penn Mutual’s strategy.

AUTHENTIC–Keeps it real. Is principled, transparent, trustworthy and accountable.

DECISIVE – Makes the call. Demonstrates courage, confidence and a bias for action.

EMPOWERING – Develops people. Sets clear expectations, delegates effectively and encourages risk taking.

INFLUENTIAL – Sets the tone. Inspires, motivates and persuades others through their decisions and actions.

PENN MUTUAL IS COMMITTED TO EQUAL EMPLOYMENT OPPORTUNITY (EEO). WE PROVIDE EMPLOYMENT AND ADVANCEMENT OPPORTUNITIES TO ALL QUALIFIED APPLICANTS AND ASSOCIATES, ACCORDING TO APPLICABLE LAWS. THIS IS REFLECTED IN OUR PRACTICES FOR HIRING, PLACEMENT, PROMOTION, TRANSFER, DEMOTION, LAYOFF, TERMINATION, RECRUITMENT, COMPENSATION, SELECTION OR TRAINING, AND ALL OTHER TERMS AND CONDITIONS OF EMPLOYMENT.  ALL EMPLOYMENT-RELATED DECISIONS AND PRACTICES ARE FREE FROM UNLAWFUL DISCRIMINATION.  THIS INCLUDES: RACE, CREED, COLOR, NATIONAL ORIGIN, ANCESTRY, CITIZENSHIP AGE, GENDER (INCLUDING PREGNANCY), SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, DOMESTIC PARTNERSHIP OR CIVIL UNION STATUS, MARITAL STATUS, GENETIC INFORMATION, DISABILITY, RELIGIOUS OBSERVANCE OR PRACTICE, LIABILITY, VETERAN STATUS OR ANY OTHER CLASSIFICATION PROTECTED UNDER APPLICABLE LAW.

LEADERS MAY, AT THEIR DISCRETION, CHANGE THE RESPONSIBILITIES IN THIS POSITION DESCRIPTION AT ANY TIME DUE TO REASONABLE ACCOMMODATION AND/OR OTHER BUSINESS REASONS.

ABOUT THE PENN MUTUAL LIFE INSURANCE COMPANY

Penn Mutual is committed to helping people live life with confidence. At the heart of this purpose is the belief that life insurance is central to a sound financial plan. Through our network of trusted financial professionals, we are dedicated to helping individuals, families and businesses achieve their dreams. Penn Mutual supports its financial professionals with retirement and investment services through its wholly owned subsidiary Hornor, Townsend & Kent, LLC, member FINRA/SIPC. Visit Penn Mutual at www.pennmutual.com.

• Outstanding creative and technical writing ability
• Can take complex ideas and translate them into simple, clear language that can be broadly understood by a wide audience of readers with extensive to no level of expertise
• Able to think and write strategically while addressing and/or remaining cognizant of the tactical details
• Excellent editing and proofreading skills
• Proficient with Microsoft Office Word, Excel and Power Point
• Excellent communication skills
• Effective relationship, teamwork and communication skills
• Excellent organizational, time management and project management skills
• Keeps up with industry, marketing and communication trends
• Willingness to learn new technologies and new marketing media
• Quick, eager, curious and resourceful learner
• Ability to make a positive contribution as demonstrated by learning new skills and making suggestions for process/procedure improvement
• Ability to work with others in a collaborative team environment