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Associate Planner, Strategy

Publicis Imagine

Associate Planner, Strategy

Burbank, CA
Full Time
Paid
  • Responsibilities

    Job Description

    We are currently looking for an Associate Planner, Strategy to support the day-to-day Media Planning and Strategy functions for Disneyland, Walt Disney World, Disney Cruise Lines and Disney hotels and resorts.  This person will assist a team in the development, execution, and stewardship of media plans for Disney Parks and report directly to the Supervisor/AMD, Strategy.

    Role Objectives:

    •    Responsible for contributing to the development of and executing strategy for the functional area •    Provide the research for and write portions of team Media Point-Of-View documents (POVs) and client recommendations to determine appropriate choice of media •    Maintain stewardship of competitive reports using proprietary software to assess media schedules of competitors, interpret data and draw conclusions •    Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software •    Prepare and issue buying specs and guidelines to activation teams including delivery goals and budgets for use in negotiations •    Review and verify media buys to ensure proper execution •    Meet with vendor community to analyze value and applicability of media vehicles for client media plan •    Assist planners in developing media strategy and recommendations •    May perform other duties and responsibilities that management may deem necessary from time to time  

  • Qualifications

    Qualifications

    •    B.A. or B.S., preferably in Marketing, Advertising, or related field  •    0+ years of experience in media planning/strategy  •    Agency experience highly preferred  •    Basic Computer Skills: Microsoft Suite, Excel, PowerPoint, Word •    Basic math skills are strongly recommended •    Internship experience or coursework in a related industry preferred •    Inquisitive, collaborative, and supportive •    Driven by curiosity and passion for the client’s business •    Demonstrate ability to learn new propriety software and processes quickly and proficiently •    Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

    22-1578 - Disney