Benefits:

Bonus

401(k)

Bonus based on performance

Competitive salary

Health insurance

Paid time off

Profit sharing

Job Overview We are a New York-based food and beverage management company operating multiple restaurant brands across the United States. We are seeking a creative, business-minded, and results-driven Brand Specialist to join our team. This role will focus on building stronger brands, enhancing brand awareness and competitiveness, and ensuring consistency across all brand touchpoints.

Key Responsibilities

Brand Positioning Analysis Conduct market trends and competitive analysis to define brand positioning and develop brand strategies.

Brand Identity Design Oversee the design and optimization of brand visual identity to ensure consistency.

Brand Marketing & Campaign Execution Plan and execute marketing campaigns to elevate brand visibility and market impact.

Brand Influence Enhancement Strengthen brand influence in target markets through multi-channel strategies.

Customer Experience Optimization Improve customer experience to boost brand loyalty and satisfaction.

Restaurant Performance Support Align brand strategies with revenue goals to drive restaurant performance.

Qualifications

Education Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.

Experience Minimum 2 years of experience in the food & beverage industry or similar roles, with a focus on branding/marketing.

Language Fluent in Mandarin (written and verbal) – a mandatory requirement for cross-team collaboration with China/US teams.

Project Management Strong organizational and project management skills to handle multiple tasks efficiently.

Creative & Strategic Thinking Ability to merge innovative ideas with actionable strategies.

Collaboration Team player with excellent communication skills to work in a multicultural environment.

Business Acumen Ability to align brand strategies with overarching business objectives.