MapR Technologies, a provider of the industry’s leading data platform
for AI and Analytics, enables enterprises to inject analytics into their
business processes to increase revenue, reduce costs, and mitigate
risks. MapR addresses the data complexities of high-scale and
mission-critical distributed processing from the cloud to the edge, IoT
analytics, and container persistence. Global 2000 enterprises trust the
MapR Data Platform to help them solve their most complex AI and
analytics challenges. Amazon, Cisco, Google, Microsoft, SAP and other
leading businesses are all part of the MapR ecosystem. For more
information, visit www.mapr.com.
MapR Technologies is an equal opportunity employer.
The MARKETING SPECIALIST role is customer-centric and highly visible
both internally and externally. The Marketing Specialist will support
multiple Corporate Communications programs focusing on public relations
and customer engagement programs. Tasks include managing and following
up on PR activities, adding new customers to the customer advocacy
program, preparing a regular customer newsletter, and reporting key
performance metrics for specific programs.
This is a key role within the marketing team that requires excellent
writing, editing, and organizational skills. We are looking for someone
who is flexible and enjoys collaborating on a broad range of tasks with
multiple groups. The right candidate will be able to work closely with
marketing as well as with product management, field sales, and technical
teams.
PUBLIC RELATIONS:
- Work with the PR agency to coordinate and track the awards and
speaking programs
- Drive the process for specific PR content such as contributed
articles, quote requests, and press releases
- Maintain key coverage and quote reference document for sale and
marketing
- Measure and report on key engagement metrics
- Report key program metrics
CUSTOMER REFERENCE AND ENGAGEMENT:
- Manage the internal customer reference attributes, identify missing
information, and consolidate content for internal use
- Collect account and deployment details for new customers and
identify multiple reference contacts within the account
- Monitor and maintain the customer related content on the website,
SFDC and other channels for accuracy and freshness
- Manage specific projects from initial outreach to completion
including surveys; analysts reference requests and content
development
- Assist with the planning and execution of customer related events
including the customer advisory board
- Report key program metrics
- Drive the process and content for regular customer communications
including the newsletter and significant announcements
- Arrange for advance briefings for strategic customers as needed
REQUIREMENTS:
- 3+ years experience in marketing, public relations, or customer
programs
- Outstanding writing and communication skills
- Experience writing and editing customer-facing content
- Thoughtful, resourceful and detail-oriented
- Team player and willing to be flexible on a variety of tasks
- Ability to communicate with people at all levels internally and
externally
- Excellent cross-team collaborator with an aptitude to work
independently
- Proficient with SFDC, Reference Edge or other reference management
tools
- Highly productive with Excel, Word, PowerPoint and other
productivity tools
- Bachelor’s degree or equivalent in Communications, Marketing, or
related field