The Social Content Producer role will ensure that AJ+’s voice is
consistent across all digital platforms and that our groundbreaking
content is being delivered to our audience effectively while helping
drive overall growth based on data analysis and monitoring social
trends.
The Social Content Producer will be primarily responsible for
implementing a robust daily video-publishing schedule of content
produced by various editorial teams across AJ digital platforms,
managing and coordinating publishing partnerships across social
platforms, optimize titles & descriptions as well as thumbnails,
ensuring all content is correctly tagged prior to publishing, advising
on optimal publishing strategies, developing audience profiles, using
data to drive growth initiatives and community management.
ROLE RESPONSIBILITIES
- Publishing and distributing video content across a number of
platforms
- Efficiently tag content and input metadata before publishing
- Create and manage publishing calendar across AJ+ platforms
- Manage audience growth partnerships
- Monitor news and trends consistently across all social media
platforms
- Analyze social media trends to continually enhance best practices
- Support new methods of driving audience engagement
- Contribute to all major online and editorial social media campaigns
on emerging platforms
- Deliver consistent AJ+ voice and tone across emerging platforms
through titles descriptions and thumbnails.
- Create presentations and visual decks to portray trends and proposed
strategies
- Create regular data reports for management
EDUCATION & EXPERIENCE:
- Bachelor degree
- At least 3 years experience in online Journalism.
- At least 2 years experience in social media strategy.
SKILLS
- Writing Social Copy
- Familiarity with social network publishing tools (Facebook,
Twitter, YouTube)
- Content Analysis