Aarya Kulkarni

Location

West Lafayette, IN
Pune, India
Education
    Purdue University-Main Campus
    August 2024 - December 2025
    expected degree
    Master's
    major
    Marketing
    Symbiosis School of Liberal Arts
Work Experience
    LyoHub
    Digital Marketing Strategist
    July 2024 - present
    company
    LyoHub
    title
    Digital Marketing Strategist
    overview
    - Led cross-functional marketing initiatives, including video creation and social media management, increasing brand visibility by - 35% and engagement by 40 - Analyzed campaign performance, providing actionable insights that optimized content and improved overall reach by 25 - Managed the company website ensuring it remained current and aligned with company objectives and optimized key word
    DViO Digital
    Account management Intern
    Pune, IN-MH, IN
    May 2023 - July 2023
    Shashwat Eco Solution Foundation
    August 2022 - December 2022
    VMLY&R
    Solutions Strategy Intern
    Mumbai, IN-MH, IN
    June 2022 - August 2022
    Seva Sahayog Foundation
    December 2020 - December 2021
    See 1 More
Skills
Analytical ThinkingBrand ManagementBusiness AnalysisBusiness CommunicationCompetition AnalysisConsumer BehaviourCoordination SkillsCreative StrategiesCreativityCultural ActivitiesCustomer Account ManagementDashboardsData AnalysisData VisualizationDigital MarketingE-CommerceEconomic GrowthEconomyGoogle AnalyticsInnovationIntegrated Marketing CommunicationsKnowledge of AdvertisingKnowledge of CampaignsKnowledge of HygieneLeadershipMarketingMarketing AnalyticsMarket ResearchMedia StrategyMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WordPassionatePower BIProduct PlanningProject ManagementPromotional MerchandisePython (Programming Language)QualtricsSalesSocial MediaSQL DatabasesStrategic ManagementStrategic ThinkingStrategies of MarketingSuccess Driven PersonTableau (Software)Team ManagementTeam WorkingUser ExperienceVisualization