Emily (Yuan Qi) Lor

Bachelor's

Fashion Design and Merchandising

Marketing

PepsiCo

Future Sales Leader Intern

• Developed marketing strategy and growth plan to increase sales of single serve chips to 15 Kroger stores. Deployed product plan, sales program, training and product positioning to Kroger stores • Conducted market and competitive analysis on competitors’ product offerings across performing stores and non-performing stores by increasing shelf space, raising awareness and customer purchase • Managed and engaged store managers on product management, placement and promotion to improve store growth • Incorporated corporate social responsibility by raising awareness of child abuse and neglect in Louisville • Achievement: Increased sales of single serve chips across Kroger’s non-performing stores by 5% to prior year and projected $60,000 annual revenue.