Keely Wood

Bachelor's

Business Administration

Veeva Systems

Lead Analytics Services Associate

-Owned product expert knowledge across internal data platforms -Identified customer pain points and collaborated with internal product management, engineering, and operations teams to redesign the products based on customer evolving needs -Led a data driven team measuring performance of marketing campaigns for pharmaceutical clients, provided consultative recommendations to optimize client media budgets with the goal of driving more cost-efficient conversions and awareness -Served as the client-facing point of contact for Rare Disease and Diabetes brand marketing teams and for advertising agencies -Analyzed results and created actionable insights for DTC (Digital, Site, TV) and HCP (Digital, Site) marketing net impact analyses, ad hoc (CRM, ATV) and market share analyses; presented results to pharmaceutical client brand marketing teams