Keylina Rivera Cherena

Bachelor's

Marketing

Microsoft

SMB Digital Advertising Client Success Manager

• • Cultivated relationships with SMB advertisers for Microsoft Advertising PPC to improve account health and ROI • Generated customized data driven optimizations based on individual KPI’s and business goals to establish trust and maintain relationships • Created and facilitated a two-week new hire training program on a new team role while managing existing book of business and continuing to exceed monthly metrics • Implemented optimization tactics and monitored existing campaign performance for a diverse pool of advertisers, agencies, and stakeholders