Olivia Deng

Bachelor's

Business Administration

SinoLicensing, Inc.

Coordinator, International Marketing and Distribution

• Assist Executive Producer with overall marketing planning/activations to increase awareness of multi-million-dollar film in China • Initiate and coordinate creative development, track timelines, document requests/changes, and communicate the status of all tasks • Analyze culture, community, media and market trends to inform strategic and creative development for content • Work in tandem with creative team to ensure materials are aligned with the film positioning • Assist in the strategic planning for cross-industry collaboration with 2 largest snack retailers and 2 apparel companies in China and • the development and promotion of merchandise and ancillary products created in connection with the film • Research and contribute ideas and recommendations for digital marketing campaigns, including social media, KOL, viral and • UGC marketing • Analyze the effectiveness of TikTok campaigns to optimize spend and performance and draw insights that drive the marketing • team’s goals