Ophelia Bradley

Bachelor's

Sociology

Freelance Art and Creative Direction

Account Executive

• Manage multiple projects representing diverse portfolio of digital creatives, actors, and influencers, building talent, and transforming clients into global brands. Define campaigns and their approaches, develop work plans, and create compelling omni-channel marketing and ecommerce retail sales opportunities where needed. Manage budgets to meet and exceed campaign expectations and deadlines. Negotiate partnership and sponsorship contracts. • Key Competencies: Leadership, Relationship Building, Training & Coaching, Conflict Resolution, Technology, Reporting • Reduced staff turnover and boosted overall retention for Rare Global • Consulted employees to define roles and vision, mitigating negative office culture and staff feeling undervalued • Applied business theory and methodology (Ray Dalio and Brene Brown) techniques • Established regular meetings and team building events calendar to improve communication • • Key Competencies: Industry Knowledge, Relationship & Brand Building, Social Media Strategy, Creativity • Increased brand awareness of upcoming artists using influencer marketing on social media • Perused Instagram, Twitter, and Facebook to find emerging talent based on personal and social posts • Researched artist to check previous work, company affiliations, and past social media content • Engaged through comments and private messages to pitch social media service and partner advisor