Peyton McCullough

Bachelor's

Fashion Marketing

ROI Revolution

SEO Content Specialist

• ¥ Conducted keyword research for clients’ transactional category and subcategory pages • ¥ Wrote keyword-targeted copy for clients’ web pages to improve position in Google search • ¥ Made content and html recommendations for informational pages to improve position and capture featured snippets • ¥ Created unique blog posts and guest posts for acquiring backlinks for clients • ¥ Tracked and analyzed keyword positions via Moz and SEMRush • ¥ Generated reports to measure the effects of SEO implementations • ¥ Developed relationships with clients to better understand their business and write according to brand voice • ¥ Acted as liaison between SEO team and Development team to create tools to enhance efficiency of SEO process