Rachelle Song

Bachelor's

Art History

Communication

FIJI Water The Wonderful Company

Consumer PR AND Brand Partnerships Manager

- Leads negotiations and executes all brand strategy for national event partnerships, including the Golden Globes - Critics' Choice Awards, Grammys, SAG Awards, Spirit Awards, Emmys, Gotham Awards, New York Fashion - Week Shows (Brandon Maxwell, Christian Siriano, Jason Wu, MONSE, MOSCHINO, Oscar de La Renta, Rodarte, etc.), Forbes, TIME, HYPEBEAST, Republic Records, The Hollywood Reporter, movie premieres, galas and more - Supported the national campaign launch of the latest rPET and packaging refresh, debuting the new bottles at the 74th - Emmys, select NYFW S/S '23 shows and sending mailers out to 40+ influencers, garnering over 3.5Bn+ impressions - Facilitated the launch of the Sports Cap product line in 2018 by coordinating media mailers and executing fitness - Manages 80+ VIP relationships for the FIJI Water seeding program and send out of mailers. As a result, FIJI Water - Jessica Alba, Kris Jenner, Rebel Wilson, Selena Gomez and more, resulting in over 2Bn+ impressions annually - Oversees TV & film product placement initiatives and agency to secure placements in Bullet Train, The Lost City - The Morning Show, Friends: The Reunion, Big Little Lies, Ocean's 8, Billions, Black-ish and more - Executes social strategies for FIJI Water's social platforms (Instagram, Facebook, Twitter and LinkedIn - Builds and retains relationships with top-tier entertainment, fashion and lifestyle media - Manages the PR & Event team's budget of $2M+ and annual planning - Generates reports for business stakeholders regularly, highlighting national PR & Event wins - Engages in regular cross-functional communication and project management with Brand, Trade, Creative, Logistics - Finance, Sales, Legal, Packaging and Transportation teams