- Analyzed digital marketing data in Google Analytics to develop predictive models for building targeted ad campaigns using Python and SQL, increasing student admissions by 15% and donor funding by 10
- Collaborated with cross-functional teams to gather requirements and develop Tableau dashboards (DAX) for tracking KPIs (PPC, CTR), streamlining decision-making for non-technical stakeholders by 32% and increasing website traffic by 20
G
GitHub
January 2024 - February 2024
U
University of Washington
Financial Analyst
Seattle, WA, US
September 2023 - December 2023
G
Garg Trading Company
Business Analyst
July 2020 - January 2023
Skills
A/B TestingAdvertising CampaignsAgile MethodologyAmazon Elastic Compute CloudAmazon RedshiftAmazon S3Amazon Web ServicesAutomationBilling ProcessesBudgeting SkillsBusiness AnalysisBusiness IntelligenceBusiness Process ImprovementCloud ComputingCustomer ExperienceCustomer Relationship ManagementCustomer RetentionDashboardsData AnalysisDatabasesData LakesData MiningData QualityData ReportingData VisualizationData WarehousingDecision Making SkillsDigital MarketingElectronicsExtract Transform Load (ETL)Financial Data AnalysisForecasting SkillsGithubGoogle AdSenseGoogle AnalyticsHuman Resources Information System (HRIS)Information SystemsIssue Tracking SystemsKey Performance IndicatorsKnowledge of Electrical EngineeringKnowledge of FinanceKnowledge of StatisticsLooker AnalyticsMachine LearningMacrosMarketing Performance Measurement and ManagementMarket SegmentationMatplotlibMicrosoft AzureMicrosoft ExcelMicrosoft SQL ServerMySQLNumPyPandasPivot TablesPower BIPredictive ModellingProfit MarginsPython (Programming Language)Relational DatabasesRequirements AnalysisRetail CommerceSalesSales PromotionSales TrendsSearch Engine MarketingSnowflakeSocial MediaSQL DatabasesStakeholder ManagementStatistical Hypothesis TestingStrategies of PricingStreamlineSuccess Driven PersonTableau (Software)Team ManagementTeam WorkingTime SeriesTradingVba Programming LanguageWeb TrafficsWorkday