Taylor McBride

MBA

Business Administration

McBride Sisters Wine Company

Marketing Intern

- Product Management and Design - Market Research and Optimization - Events, Media and Public Relations - Customer Relationship Management - Excel, Tableau, Asana, Adobe Suite - Microsoft Office - Assisted in creating written, video and image content for marketing materials - Collaborated with Compliance to ensure regulatory standards were met and technical writing was approved for media and in-store displays - Managed cross functional workflow and project teams using Project Management software "Asana - Functioned as communication liaison between company and external stakeholders such as strategic partners and distributors - Assisted in developing messaging and presentation of Internal and External - Communications - Managed four MSWC Instagram accounts, creating organic engagement - Developed post-mortem recaps to document event/ PR/Media outcomes and review processes to identify best practices - Assisted in tracking and reporting inventory and collaborated with Sales/Ops to monitor revenue by geographical location to identity areas of underperformance - Assisted with developing omnichannel go-to-market strategies for 4 new product - Built agenda and led 30+ weekly meetings to present Event, PR and Media opportunities, ensure alignment with Sales and coordinate logistics through - Spearheaded digital asset project transitioning to BOX and implementing metadata