Yifan Li

Master's

Statistics

COL Digital Group Company

Maintenance Data Analyst

Dashboard Development:Contributed to the development of data dashboards and central data management systems, improving data processing and monitoring capabilities to support transition and operational efficiency across various departments using Alteryx, Hadoop. • Revenue Optimization:Visualized and analyzed more than 10,000 pieces of company’s financial data and real-time data from novel platform using MySQL, Python. Conducted in-depth revenue analysis for editorial and new media departments, identifying operational challenges that contributed to a 2.8% improvement in departmental revenue post-optimization. • Analytical Reports: Authored weekly industry reports, tracking reader preferences and departmental performance, enhancing company-wide awareness of market trends. Drafted insightful reports analyzing industry trends, user behavior, platform data, and company business dynamics for various departments.